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  1. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    Last August Mountain Dew was ready to launch an Apple version and decided to get the crowd to share their wisdom by asking them to name this new variant. We've all heard about the wisdom of crowds, with Wikipedia and even entire industry of...

  2. 6 Mobile Marketing Tactics to Nurture Customer Relationships

    In addition to the benefit of getting to know your customers better, they will feel appreciated that you are asking for their feedback. Lifecycle marketing means marketing to your existing customers, based on the status of the relationship.

  3. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    The Justice Department certainly hasn't been bashful about asking various search engines and social media platforms to share privileged data before – even without a warrant. I talked about how Google+ provided a hub by which users could be tied to...