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  1. Google, Yahoo, Facebook, Microsoft Urge 'Greater Transparency' in PRISM Letter

    Firms including Google, Yahoo, Facebook, Microsoft, Mozilla, Apple, and Reddit have put their names to the letter, and Yahoo has provided a copy of the letter (PDF). Yahoo general counsel Ron Bell called it a "call to action.

  2. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    In my role at Microsoft, I get to spend a lot of time helping create and optimize paid search strategies for the largest SEM advertisers to the smallest businesses. From my corner of the search marketing industry, there’s been the important news...

  3. Modern Social Bookmarking – Not Your Older Brother’s Social Bookmark of Years Past

    Microsoft, a company that has had brand issues in the past, reached out on Reddit and asked for feedback about its IE9 browser back in 2010 and was greeted with a lot of engagement from Reddit. Microsoft is a perfect example of a company that...

  4. Ouch! Microsoft's Latest Bid for Yahoo Half of 2008 Offer

    Bloomberg reported that the Silver Lake consortium - which includes Microsoft - has offered $16.60 per share for a minority stake in Yahoo, much lower than the $31 per share tender made in 2008. If either Microsoft or Alibaba acquire part or all of...

  5. Google+ vs. Facebook: More Passive Aggression & Creepiness in Tech Soap Opera

    Google, Microsoft, and Yahoo are the real bad guys here, according to the Facebook founder. When asked for specifics on user engagement and sharing activity by Bloomberg's Emily Chang, Horowitz dodged and weaved like a champ, giving us the same...

  6. Should the Government Decide Where You Rank at Google?

    But they're not doing anything that, apparently, competitors such as Microsoft and Yahoo are not doing also. I was on that panel and asked the guy: Had he really developed a business model based on a third-party organization, which he had no...

  7. Advanced PPC Optimization Tips for adCenter: Negative Keywords

    While it’s true that Microsoft adCenter doesn’t normally yield as much volume as Google AdWords, there is almost always lots of room for improvement, simply because advertisers don't really understand how adCenter works and use it simply as they...

  8. Are all Results on Search Engines Equal? A Surprising Journey Within the SERPs [Best of SEW 2010 #7”

    Three OS (Microsoft, Apple, Linux) Editor's Note: With the recent Yahoo-Bing merger, search engine optimization (SEO), paid search, and website conversion experts have seen the big three search engines become a two horse race in 2010.