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  1. Google Reports Surge in Government Takedown Requests

    In more places than ever, we've been asked by governments to remove political content that people post on our services. Local law enforcement also asked that another YouTube video be taken down because it criticized police procedures.

  2. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    We get asked this a lot from our clients and other agencies and retailers just, you know, "What are the new features? In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google...

  3. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    I asked him to list every person that helped him with his website over the past 12 months. Then I asked if he launched any link building efforts for his site. I asked my contact again if anyone on his team, or if any vendors, had been building links.

  4. Penguin 2.0 Forewarning: The Google Perspective on Links

    In fact, here's what Google's Distinguished Engineer Matt Cutts said about it in my last interview with him, when I asked him if he felt the concept of link building was itself problematic: Later on, when I asked him about how publishers can help...