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  1. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    You've got to ask their permission first and that's where you'll be in trouble if you haven't asked the next killer question. However, that material may not be complete – a client's knowledge of their own customers is often far from perfect.

  2. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    The landing page, which has since been removed, asked bloggers to email Hanano the sponsored post rate, the date it could be published, and the "general topic for your post". When your social media campaign attracts the attention of Google's chief...

  3. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    In fact, when the subjects were asked what was top of mind when asked about a specific category keyword, Google uncovered the following results: percent in the test group named the test brand.percent in the control group also named the same brand.

  4. Invisible Matt Cutts Explains Why It's Important to Have a Website

    Cutts was asked what he considers to be the most common SEO mistake. Google's Matt Cutts clearly had a lot of fun with his last Google webmaster help video involving a green screen. In that video, he discussed why content in the body of a webpage...

  5. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    I asked Cutts via Twitter, who responded yesterday, saying that Panda 4.0 actually rolled out a bit faster than usual (and that it didn’t take 10 days to fully roll out).glenngabe Panda 4.0 actually rolled out a bit faster than usual--it didn't...

  6. China Blocks Google Ahead of Tiananmen Square 25th Anniversary

    When asked, a Google spokesman reiterated that Google has "checked extensively and there's nothing wrong on our end. As early as last Friday, Google reported slower levels of activity from China. It is speculated that the disruption is due to the...

  7. Google Must 'Forget' Unfavorable Search Results in Europe

    By the end of last week, more than 1,000 people had asked Google to be forgotten, including a former member of Parliament, the Telegraph reported: A man convicted of possessing child abuse images and a GP who received negative reviews from patients...

  8. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    In response to the following question that WordStream asked its staff: "Have you ever felt that you were discriminated against because of your gender? Both men and women have passionate views about the topic, and the subject is multifaceted and...

  9. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    When asked to describe the computer shopping experience, consumers used words such as fast, trustworthy, and uncomplicated," the report said. Most online advertisers know that mobile-specific experiences are important, but less than half engage in...