SEO News

Asked

RSS
  1. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    Music magazine NME heard about it and asked their readers to vote for one specific Bowie song – "The Laughing Gnome". If Durex had picked 20 cities around the world for their condom delivery service, and asked people to vote on those 20 cities...

  2. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    We've asked this client to invest in call-tracking (yet another measurement that is all too often overlooked), and – had it not been for the issue with revenue tracking, I'm pretty certain that there would be a pretty compelling story there, too.

  3. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Fleck then asked, "How does something that builds a connected Like or connected Fan give us that data layer in Social that allows us to begin to target on things like categories, content segregation, social linking index, and so forth ‐ so that we...

  4. SEO, Content Marketing & Social: Hot Topics Ahead of SES Toronto 2013

    Search Engine Watch (SEW) asked the organizers of these groups three questions about hot industry topics and here are the answers that Soojin C. Four groups of Canadian marketing professionals plan to attend the SES Toronto networking cocktail...

  5. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    I recently asked this question to a standing-room only session of marketers, and not a single hand went up. Two hands were raised when I asked if they had everread Facebooks Terms of Use. The hype around Facebook and social media in general...

  6. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    When asked if brands need to rethink social advertising, Lyon says social commerce does have a way to go, and that brands should perhaps focus on "influence messaging" and sharing among friends versus direct calls to action.

  7. CEO Larry Page Takes the Stage in Surprise Google I/O Appearance

    One of the last questions, a boy from New Jersey asked Page what he would to to get people to focus on the positive rather than the negative. Google CEO Larry Page made a surprise appearance on the keynote stage Wednesday at the Google I/O conference.

  8. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    Although, given that this authority was (indirectly) bestowed upon them by the government, it might be a little awkward if they were to refuse to share it with them, when asked. I talked about how Google+ provided a hub by which users could be tied...

  9. BloomReach Adds 4 New Metrics to Measure Page Quality

    When asked where the human element comes in, Kaufman says, “What the machine can’t do is create content. Co-founded by an ex-Googler and search quality team member, BloomReach and its CQM technology has been used in house for years, but now, it’s...