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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Video: Whether they are in response to frequently asked questions or how-to tutorials, videos are a great asset, especially when you want to engage those who learn visually. Finance-related information is often dismissed as boring and dry and a...

  2. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    Based on what I was initially seeing, I asked Matt Cutts via Twitter if Panda 4.0 took longer to roll out, but he replied that Panda 4.0 actually rolled out quicker than usual! So I asked John Mueller on Google+ and he had an interesting reply (and...

  3. EU Commissioner Hints at YouTube Probe After Google Investigation

    SEW's sister publication, V3, has asked Google for a response, but it had not replied by the time of publication. The European competition commissioner Joaquín Almunia has suggested that when he completes his antitrust investigation into Google, he...

  4. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    You've got to ask their permission first and that's where you'll be in trouble if you haven't asked the next killer question. However, that material may not be complete – a client's knowledge of their own customers is often far from perfect.

  5. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    The landing page, which has since been removed, asked bloggers to email Hanano the sponsored post rate, the date it could be published, and the "general topic for your post". When your social media campaign attracts the attention of Google's chief...

  6. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    In fact, when the subjects were asked what was top of mind when asked about a specific category keyword, Google uncovered the following results: percent in the test group named the test brand.percent in the control group also named the same brand.

  7. Invisible Matt Cutts Explains Why It's Important to Have a Website

    Cutts was asked what he considers to be the most common SEO mistake. Google's Matt Cutts clearly had a lot of fun with his last Google webmaster help video involving a green screen. In that video, he discussed why content in the body of a webpage...

  8. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    I asked Cutts via Twitter, who responded yesterday, saying that Panda 4.0 actually rolled out a bit faster than usual (and that it didn’t take 10 days to fully roll out).glenngabe Panda 4.0 actually rolled out a bit faster than usual--it didn't...

  9. China Blocks Google Ahead of Tiananmen Square 25th Anniversary

    When asked, a Google spokesman reiterated that Google has "checked extensively and there's nothing wrong on our end. As early as last Friday, Google reported slower levels of activity from China. It is speculated that the disruption is due to the...