A couple of years ago, Scott Stratten of "Unmarketing" book fame (a great read) was asked his best SEO tip. His answer: write "awesome frickin' content"! Since then Panda iterations have had SEO practitioners reinforcing similar "content is king...
The response my student gave to his IT team was to type in http://aol.com and http://yahoo.com, and look at what happens to the URL (they each move to the www version), then he asked them to think about whether they've ever received an email from...
If I was receiving this email, or being asked to buy your product, what would I be looking for? Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on the root of this sexism in tech debate.
In more places than ever, we've been asked by governments to remove political content that people post on our services. Local law enforcement also asked that another YouTube video be taken down because it criticized police procedures.
I asked Kawasaki about his take on the fact that it's still not been widely adopted like rivals Twitter, Facebook, and LinkedIn. If you have more brains than money, you should focus on inbound marketing.
I'm frequently asked who's winning in local. The answer always surprises me in how short the list is. Google wins in usage, by sheer weight of query volume. But courting a fragmented SMB market (direct and through re-sellers) continues to develop.
We get asked this a lot from our clients and other agencies and retailers just, you know, "What are the new features? In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google...
However the Tokyo court on Monday asked Google to do so once again, and fined the firm for the slip-up. A Japanese court has fined Google $3,100 for the uncensored results shown in its autocomplete feature that linked an innocent man to crime, AFP...
Who asked the government to mandate a system to make my online dealings "easier"? I was certain it ran a lot deeper than that. When authorship launched, it seemed to support my theory that Google+ was more an identity platform than a social media...
Many platforms don't begin tracking content until users have identified the content and asked for it to be tracked by entering it into the database themselves. This new capability goes significantly beyond the useful information about how your ad...
When asked if Facebook is nearing the deep end in terms of how granular it can get with data for ad targeting purposes, GE’s Marcum responded with optimism and wonder. Facebook is combining what it knows about its users’ behavior and activities on...
Google chief urges action to regulate mini-drones – BBC"How would you feel if your neighbor went over and bought a commercial observation drone that they can launch from their backyard," asked Schmidt.
They might not be able to see the how long the form is and how far down they have to go, but they'll get a sense of what they're asked to do from the beginning, which can help increase the amount of people that engage and ultimately convert.
An attendee asked about his keyword match type strategy for a new account. Several pay-per-click marketing leaders gathered in Austin, Texas, for HeroConf this week and shared their top tips and tricks on PPC topics including retargeting, product...
I asked him to list every person that helped him with his website over the past 12 months. Then I asked if he launched any link building efforts for his site. I asked my contact again if anyone on his team, or if any vendors, had been building links.
I asked a few prominent SEO professionals their opinions on what the key indicator of spam was in researching this post and almost all pointed to anchor text. If I was asked what my money was on, I would say we will see a tightening of what is an...
In fact, here's what Google's Distinguished Engineer Matt Cutts said about it in my last interview with him, when I asked him if he felt the concept of link building was itself problematic: Later on, when I asked him about how publishers can help...
When asked about how Facebook plans to monetize the new product, Zuckerberg said: “There are no ads in this yet. The Facebook phone has arrived, or will arrive on April 12, giving the social network giant a new window into its users' mobile habits...
Even if the awkward follow-ups are asked, it's virtually impossible to get any actionable data without an uncomfortable cross examination of your new customer or prospect. While self-reported data is leaps and bounds better than no-reported data...
When asked about the most important tool in the service suite, he stated that the Import Tool is a streamlined method to helps marketers spend less time loading spreadsheets and more time making successful campaign decisions.
