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  1. What is SEM? Depends on Who You Ask

    Over the years, however, the term "search engine marketing" has come to mean different things, depending on who you ask. In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic...

  2. Combining Social & Content to Earn Visibility & Earn $$$

    When you're done observing, go to the next step and actually ask your audience what they like - focus groups and questionnaires still work - and can provide useful insights. But to accomplish those goals there are several questions that you have to...

  3. 4 UX Tips That Will Improve Your Content Strategy

    Ask yourself these questions about the content you're creating: Ask yourself these questions before you create your next content strategy: Then, every time you start to craft or modify your content strategy, ask yourself which buyer you're looking...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Ask yourself, Who is my ideal, best or most profitable customer? Ask yourself: Do any of the referral or exit sites offer advertising opportunities? One of the questions we often ask ourselves is: what does my competitors AdWords account structure...

  5. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Have an idea of what you want to ask, but don't just read off a sheet. Ask open-ended questions about how and when they purchased a product or service. When looking at your notes from your interviews, ask yourself, “When they were doing X, what...

  6. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    I tend to choose my words carefully when people ask me about the future of marketing (the discipline) and the future of the marketer (the professional). Forty percent of marketers say they want to reinvent themselves, but only 14 percent actually...

  7. SEO for Startups & New Businesses: An 11 Step Plan

    Now ask yourself how paid media can support each element. Ask questions or share your own experiences in the comments! With the business model and process elements covered, now is the time plan out how to succeed in search and discovery digital...