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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Well, now that Google traffic has returned based on recovery, it’s smart to analyze the top pages receiving that traffic to ensure all is OK from a content quality standpoint. As I’ve explained before here on Search Engine Watch, SEO band-aids do...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    A good tip is to try building upon elements from your best-performing paid search ads that you know get a good click-through rate. If you sell via other channels as well, reach out to your existing base of satisfied customers and ask them to leave...

  3. We Love Google, We Love Google Not: 6 SEO-Inspired Valentine's Day Quotes

    This is also a good time of year to search for quotes about love and romance, whether you want to write a valentine or you're looking to rewrite a few classics to apply to our perpetually dysfunctional relationship with Google.

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Smart marketers will benefit from keeping a close eye on their link profiles, and performing periodic audits to identify and remove inbound links built unnaturally. Major 2013 changes included further releases of Penguin and Panda, Hummingbird...

  5. How to Hire (and Keep) Digital Marketing Talent in 2014

    Hire Smart, Avoid Firing Later If human resources or a recruiter is given a list of questions to ask, they also should have a script of the expected answers," Mitchell said. Conducting performance reviews two times a year is a best practice for an...

  6. Matt Cutts on Links & How to Succeed With Content Marketing

    SEO used to be this thing that people thought of as happening in the dark corners of the web where you could do anything you wanted and magically, you'd get more search traffic. What's really clear now as Google enforces its policies for good and...

  7. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    He cautioned that some consumers just don't just engage in email, but instead they're on social, mobile, search, on your website, etc. If you look at a traditional email response-rate report you might see trends for opens, clicks, actions, etc.but...