Nearly every business today must decide how much to spend on search engine optimization (SEO). Instant results often involve SEO practices that are against webmaster guidelines put out by search engines.
On January 15, 2013, Facebook released Graph Search, which is the social network's first attempt at a serious search engine. I'm glad Facebook launched Graph Search, since I often joked that the previous search functionality was so bad, you could...
Three sessions featured at this year's SES New York conference are particularly interesting because they focus on paid search advertising beyond Google AdWords. As a PPC expert, I naturally gravitate toward the paid search sessions to get my...
Social SEO Improved Search Rank 5. Search Web Traffic Referrals 4. Up-front estimated measurement of tactics is vital to making smart social media decisions. ASK YOURSELF: How much would it cost if you had to pay for the equivalent achieved by...
Yes, ask why those pages are ranking. Removing those thin pages, or enhancing them, would have been smart, and could have avoided a disastrous drop in traffic. Understand your organic search traffic, including which landing pages are receiving the...
How many paid search clicks are occurring right now from younger web users that have no idea that those listings are advertisements? Being so heavily involved with SEO and SEM, I’m always interested in learning how people outside the industry view...
For many years, Matt Cutts of Google has been providing a lot of helpful information on search engine optimization (SEO). Contrast that with a search for a review of a new product. You do a search for “98033 weather”.
In order to appear on the customer’s radar early and expand marketshare, brands must shift the mindset to become media producers and think like an editorial team whether it is content, social or search.
On-page and off-page have existed since the beginning of the search engine era. Not really – it’s all about Google today because Google is the most used search engine. I don’t think there was ever a time when these results were clean, in terms of...
Advanced Search Commands for Smart Webmasters – some tactics worth checking out Advanced search commands are the cornerstone of “good, old-fashioned SEO. Just click the little camera in the Google image search bar and you can query an image link or...
Smart advertisers always want to stretch their budget while being more efficient with their ad spend. Here's a great guide on filtering out bad paid search clicks. So many times we've all heard that Google shouldn't be the be all and end all for...
Within organizations, some very smart people want to understand enough to know whether their SEO agency is doing a good job. Imagine if you sign-off on a drive-time radio ad which tells listeners to search for [brand name], and then suddenly you’re...
While news consumption continues its shift to search engines and social media, content marketers using publishing and distribution platforms beyond the press release have winning options. For brands, publishing news to a paid wire service reaching...
But then again Ask.com’s search results are powered by Google, so no surprise. Well, Nextag doesn’t appear for this search on Google or Google-powered organic results (AOL/Ask), but it does on Bing/Yahoo – though it’s hardly prominent on any of...
I’ve probably talked to hundreds of companies thinking about or actively buying paid search software over the years. Yet, people continue to make the same mistakes over and over when buying paid search software.
Now when people click on a search ad, Google will teleport through time and space – directly to a business location. Google’s practical jokes began a day early in 2012, with 8-Bit Google Maps, Chrome Multitask Mode making their debut, then...
If working with ad copy and observing search behavior all day long has taught me anything, it’s that the speed at which people scan and click on search results tends to be a lot more recognition-primed and emotionally driven, rather than strictly...
On content quality, Essex would like to see search marketers do their part to clean up the web. Why, they ask, is SOPA necessary when many of the provisions it is being pushed through on are already covered under the Digital Millennium Copyright Act?
The real fun in Wolfram Alpha is just how much you can ask it, and in discovering how you formulate queries for this type fo search engine. To my imagination, Siri, the search agent had the kind of fantasy qualities of Lara Croft (to digress for a...
ClickZ followed up with Vivek Sharma, VP of search products, to ask what aces Yahoo has up its sleeve. VS: Our core strategy has four elements: product quality; integration of our own non-search offerings on smart phones; more distribution through...
