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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Search engines are geo-locating results more and more – not just the local results block but the core web results as well. Making sure you create search-engine friendly code. With the business model and process elements covered, now is the time...

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Properties that you're trying to rank need to be designed first for mobile and then scaled up for the big screen. Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the shift away from providing...

  3. A 7-Step Landing Page Template to Convert Prospects into Leads

    Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...

  4. Beyond Google: Tap Into the Alternative Search Engine Data Opportunity

    It is in this phase that consumers will continue searching for information on non-search engine properties, such as eBay, Walmart, or Amazon. It may surprise many marketers to learn that while 62 million U.S.searches are performed on core search...