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  1. What is SEM? Depends on Who You Ask

    Over the years, however, the term "search engine marketing" has come to mean different things, depending on who you ask. In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Making sure you create search-engine friendly code. I often tell clients that local is the "back door" into competitive search results pages. Search engines are geo-locating results more and more – not just the local results block but the core web...

  3. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's chief spam fighter, rallied a call that has many marketers quaking. Instead, reframe the question to ask, "So how do you build a reputation as a singular...

  4. Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines

    This is an excellent place to start when planning, optimizing, or evaluating search engine performance of a website. The guidelines published by the search engines provide an excellent foundation, even for those with little to no search engine...

  5. Top 10 SEO New Year's Resolutions for a Successful 2014

    With great resources like Search Engine Watch, Search Engine Land, Moz, and Google themselves, there's no reason not to better educate yourself as to the trends and updates in the SEO industry. For those starting out in search, you have a unique...

  6. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    The most interesting takeaway for B2B search engine marketers involves the correlation between content marketing and event marketing. Leverage reports in Google or Bing Webmaster Tools to (hopefully) show growth in brand-specific search engine...