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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    It answers the question: "What are we going to produce that people will link to because it has such a high value to our customers or audience? It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google...

  2. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    As voice technology is refined, the first big question search marketers have to ask is: Is there a difference in voice search vs.text-based searches? In 2009 the authors of "The Art of SEO" predicted an increased importance in voice recognition...

  3. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Prior to paid Google Shopping, where an online merchants listings appeared on Google search was wholly up to Google. In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Note: "Social Media ROI" is a buzzword phrase that loosely translated answers if the tactic can deliver tangible value. Search Web Traffic Referrals 4. Answers. Social SEO Improved Search Rank 5. ASK YOURSELF: How much would it cost if you had to...

  5. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Most brands find it easier to dominate search engine results for the name of their company, brand, product or service. This behavior expands to business customers.percent of tech B2B customers research products on the internet, predominantly via...

  6. Funny Flirting with Siri; The Apple of My iPhone

    The real fun in Wolfram Alpha is just how much you can ask it, and in discovering how you formulate queries for this type fo search engine. To my imagination, Siri, the search agent had the kind of fantasy qualities of Lara Croft (to digress for a...