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  1. How to Make Your Keywords Fit Your Marketing Messaging

    Your user research will tell you a lot about how people actually search, but you do ultimately need to run what they gave you through Google's Keyword Tool to get an idea of traffic and Moz's Keyword Difficulty to get an idea of what it's going to...

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    To fuel creativity even more, you can copy keywords and drop them into Google search, Google Trends, BuzzFeed, Quora or Yahoo Answers for Qfor inspiration. So as you're qualifying and prioritizing your list of topic ideas, estimated search demand...

  3. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    As you build that relationship you might add a social component and ask her to share her experience with an incentive. He cautioned that some consumers just don't just engage in email, but instead they're on social, mobile, search, on your website...

  4. Retail Paid Search Competition Heats Up with New Entrants

    Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...