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  1. "Which Update?" Is the Wrong Question

    The right question to ask will depend on your skill level and experience. While I understand the instinct to relate X to Y and have fallen victim to the simplicity of it many times myself, we have to remember that this is entirely the wrong way to...

  2. Scaling SEO Across Your Enterprise Business – The Human Element

    Whether you’re a small business that wants to get serious about efficient search engine optimization, or a marketer who wants to take SEO to the next level company-wide, this post is for you. Alternatively, you might approach an audit with specific...

  3. Dealing With Onsite Duplicate Content Issues

    The problem of duplicate content arises when there is more than one version of a page indexed by the search engine. You can also ask them to use "no follow. Duplicate content within the same site makes it difficult for a search engine to decide...

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    As I’ve explained before here on Search Engine Watch, SEO band-aids do not lead to long-term recovery. Ask how they feel about the design of your website and how trustworthy the site is. The original algo hit typically feels like a punch in the gut...