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  1. What is SEM? Depends on Who You Ask

    Over the years, however, the term "search engine marketing" has come to mean different things, depending on who you ask. In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    A good tip is to try building upon elements from your best-performing paid search ads that you know get a good click-through rate. If you sell via other channels as well, reach out to your existing base of satisfied customers and ask them to leave...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Search Ask yourself, Who is my ideal, best or most profitable customer? In the example below, the keyword phrase "Search Marketing Agency" has 8,100 searches per month and a CPC of $16.76. If you're doing paid search, you typically want to know...

  4. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    I tend to choose my words carefully when people ask me about the future of marketing (the discipline) and the future of the marketer (the professional). Search, social, content, and digital marketers probably agree it's an exciting time in...

  5. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's chief spam fighter, rallied a call that has many marketers quaking. Instead, reframe the question to ask, "So how do you build a reputation as a singular...

  6. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Ask them to use Google to search for a company that does what you do. Note where there’s high traffic but few conversions, and vice versa, and ask yourself what a 20 percent improvement in either variable would do for conversions overall on your...