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  1. Forget Big Content – Small Content Is Critical to Search Success

    We know Google is trying to surface content that precisely answers specific questions and in doing so is getting much more granular with the way it serves up rankings. We've already discussed how changing search behavior is pushing traffic further...

  2. How Can Good PPC Managers Become Great PPC Managers?

    Good PPC managers know their way around tools like Google Analytics and Excel spreadsheets. And as many of us know, Google isn't always straightforward about the changes and what they mean. While the average person watching a Google video on...

  3. Gamification in Marketing: Lessons from the Khan Academy Website

    A registered non-profit, it is supported by the likes of Google, the Bill Picking Up Steam” badge worth 100 points, which you can share with your friends via email, Facebook, or Twitter. Next Question…” button with a smiley face.

  4. How to Build Your First Content Marketing Strategy

    Google's recent Penguin algorithm updates have forced many business owners to take a hard look at their content strategy and link portfolios. Sites with unsavory linking practices, sub-par content, and no social media signals, are losing visibility...

  5. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Quick answers to personal questions can be answered on the fly via Google Now technology. As voice technology is refined, the first big question search marketers have to ask is: Is there a difference in voice search vs.text-based searches?

  6. How to Write Great Content: Because Awesome Content Won't Write Itself...

    While this tool is free to use, it does require having a Google AdWords account. Another tool I really like for content ideas is Google Keyword Planner. Here, potential customers are looking for answers on a variety of different topics related to...

  7. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Since YouTube is owned by Google, creating video content and optimizing it for terms you wish to rank for, will only help your search efforts. Long-Term Content Plan: Use Google Trends to compare products and primary searches.