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  1. Forget Big Content – Small Content Is Critical to Search Success

    The idea is you open your favorite magazine (in my case "Men's Health") and record in top-level detail the key content on pages. The best way of repositioning your own thinking is to ask the following question of your domain: "What content would we...

  2. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    "From the days of cave men writing on the walls, brands have been creating stories to sell their product and form a connection. But if you ask my good friend, Adelle Robello, who's CEO of Buyer Persona Institute, she'll say the only way is to talk...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Customer engagement comparisons – "Mad Men" vs.marketing today: Ask yourself why do visitors (mobile and global) come to your site? More than 600 senior marketers, 42 speakers, and search and social titans from Google, Google+, Microsoft, Bing...

  4. How to Solve the Sexism in SEO 'Problem': Stop Complaining & Take Action

    Still, there's little argument that there are just downright more men in the industry than women, so naturally, there will be a higher percentage of men speaking, right? Conferences want to get the well-known, and in my opinion, a lot of the older...

  5. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Sauna - Old men sweating after a long day on the golf course Until we perfect our Pole Hogging Detector technology, we ask that users do not stay for more than 2 hours when others are waiting. If this is a problem, please call the Fiber Space and...

  6. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    I remember attending my first few SEO conferences and listening to women like Anne Kennedy, Christine Churchill, Jill Whalen, and Dana Todd school the men on SEO. Later in life, she ran a homeless men's shelter and I learned then just how tough and...

  7. Beware of Red Flags When Searching for SEO or Web Dev Services

    After the daze has worn off from the thick stench of high dollar cologne and a quick gaze at their shoes, you notice the custom tailoring of the suits donned by the two new men at the table. The right questions to ask are in the black book resting...