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  1. Pre-PPC Strategies For Launching a New Product

    Families with kids more than singles or double income, no-kid families. A vegan mother of two kids still at home who works outside the home, lives in a big city or suburb of a big city, and whose total household income exceeds $75,000.

  2. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Does the user have kids? Are the kids active in various sports? As they say in Maine when you ask for directions, "You can't get there from here. For instance, an insurance site might ask users a few questions to determine what insurance needs that...

  3. Gamification in Marketing: Lessons from the Khan Academy Website

    Instead of fading or zoning out, as I did so many times in long math classes, my kids get more engaged and determined as their streak increases and they have more to lose. My kids aren’t particularly math-phobic, but the subject has definitely not...

  4. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Your customers are completely reading your brand's email very differently than they ever have ‐ what was once, "I check my AOL account after my kids are in bed" or "I check my personal emails at work only once a day" is long gone.

  5. Google Doodle Celebrates 'Where the Wild Things Are' Author Maurice Sendak

    On the creation of "Where the Wild Things Are," Sendak said he was "talking about kids I knew and me. But the children who did connect with the storyline would write him fan mail, asking him difficult questions about life that he says they were too...

  6. Yahoo Year in Review 2012: Election, iPhone 5 & Kim Kardashian

    Kissing kids photobomb Obama Ask.com’s Top Question of 2012: Will Robert Pattinson & Kristen Stewart Get Back Together? Since 2001, Yahoo has compiled lists of the top search queries entered into the search box in an attempt to determine the year's...

  7. Maria Montessori Google Doodle: How Montessori Education ‘Programmed’ Google’s Founders

    This upbringing as Montessori kids essentially inspired Google’s company culture – to mold it into the sort of place people would want to work for free. You can’t understand Google unless you know that both Larry and Sergey were Montessori kids.

  8. What J.K. Rowling Can Teach PPC Marketers About Reaching Ideal Prospects

    I can just see myself and the kids in the backyard playing with a couple of black labs. When I imagine my kids and me playing with our dogs, I like that because it’s so innocent and natural. Next, ask them to interview your Avatar.