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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Always have content written or associated with a relevant industry professional/expert An expert opinion, unique angle or take on a topical/news story Analyze what the best content on their site is, and ask how can you create something just as good...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are hiring a UX snake oil salesman or a true UX expert? Once you've heard an expert describe how they have derived specific strategies from...

  3. SEO vs. SEM Timelines: A Medical Analogy

    The frustrating part is when the doctor (or SEO expert) finds out that the medication wasn't taken as prescribed. The doctor might ask you to follow up in a week or so to see if anything has changed (reviewing ranking reports).

  4. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    A lot of people will disagree with me on this, but I would say what you should be doing in your content is asking, "what content niche can we be the leading expert in the world? They could use original content from expert resources.

  5. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    This expert opinion roundup is one of the most popular posts on Cooper's blog, and helped establish him as an authority within the link building niche. Ask Your Audience a Question If you really want to dig deep into industry problems, you're going...