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  1. Top 10 Skills That Separate Real UX Designers from Wannabes

    With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are hiring a UX snake oil salesman or a true UX expert? Once you've heard an expert describe how they have derived specific strategies from...

  2. SEO vs. SEM Timelines: A Medical Analogy

    The frustrating part is when the doctor (or SEO expert) finds out that the medication wasn't taken as prescribed. The doctor might ask you to follow up in a week or so to see if anything has changed (reviewing ranking reports).

  3. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    A lot of people will disagree with me on this, but I would say what you should be doing in your content is asking, "what content niche can we be the leading expert in the world? They could use original content from expert resources.

  4. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    This expert opinion roundup is one of the most popular posts on Cooper's blog, and helped establish him as an authority within the link building niche. Ask Your Audience a Question If you really want to dig deep into industry problems, you're going...

  5. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    If your website has good reviews, you have great star ratings on review sites, you've done things like speaking at events or been somehow recognized as an expert, make sure that visitors to your site can easily find this information.

  6. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Building useful/shareable tools and/or expert level content. Besides researching keywords that you would enter on a search engine to find information, evaluate phrases that you would use to ask a friend for such information.