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  1. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    Their marketing team decided that the best way to kick this campaign off was to ask their users to pick the first city this would launch in. Ask Jonny… About Pedestrianisation By involving their audience to make them feel like their input is...

  2. How to Make Your Keywords Fit Your Marketing Messaging

    Ask them questions like: There is so much more to keywords than traffic. They're the biggest descriptor of your business, your self-identifier, and you don't just use them in search. When you have those uncomfortable "So, what do you do?

  3. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Fleck then went on to provide us with some key questions you should ask yourself when you think about your audience, which he divided into three main buckets: And so the goal there would be to look long term and ask, "How do we get the right kind...