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  1. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    You don't ask to be put on Yelp. The owners of the Santa Barbara, Calif.based Cats and Dogs animal hospital reported what now seems like a bad joke or a tired gag: a Yelp representative offered to sell them ad space with the promise of lowering...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Assuming that your content is exceptional, having your blogging team reach out to their contacts and ask for a peer review or an opinion on the new content can very often lead to excellent suggestions on how to improve it, as well as links.

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Analyze what the best content on their site is, and ask how can you create something just as good or better for them? Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin...