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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations. Performing well in local search depends on many different tactics, so finding a partner...

  2. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    And asking clients detailed questions shows you're interested and curious – the better the questions you ask, the more trust you build. You've got to ask their permission first and that's where you'll be in trouble if you haven't asked the next...

  3. Forget Big Content – Small Content Is Critical to Search Success

    The best way of repositioning your own thinking is to ask the following question of your domain: "What content would we create if we were the leading magazine for our industry? And while that is true to some degree, it is also a view that is...

  4. Pre-PPC Strategies For Launching a New Product

    But in order to use PPC to ask and answer questions about what the market thinks of your offers, you have to already have a product or service ready to go. You can bring those folks to your Facebook page, where you can explain the general concept...

  5. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Ask many search marketers what their number one goal is and they'll probably tell you it's to appear in the top position on the first search engine results page (SERP). This is understandable. We all know that consumers, more often than not, will...

  6. SEO vs. SEM Timelines: A Medical Analogy

    The doctor might ask you to follow up in a week or so to see if anything has changed (reviewing ranking reports). Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the...