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  1. Landing Page Optimization: How to Identify Testing Opportunities

    Cutroni then went into two case studies he included in his presentation, one for Kapitall, a new type of investment company that added a level of gamification into their training platform, and the other for Amari, a luxury hotel brand primarily in...

  2. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    A 2007 US Census Bureau report put the number of Americans speaking Spanish “very well” in their homes at more than 18 million people with an additional 6 million or so speaking it “well,” while nearly 7 million Americans spoke an Indo-European...

  3. 5 Reasons Why People Hate International Search Marketing

    If you can’t tell the difference, then find an Asian friend take you to the mall and help you learn to point out who is who. Different Images and Colors for Different Countries Seeing how people react to your work from different countries, cultures...

  4. How to Target Ethnicities on Facebook

    Nevertheless, Ebony magazine still predominantly targets African Americans, while the new Asian market in town may want to get the word out to their demographic first. Specific Asian ethnicities: Target specific Hispanic or Latin-American countries:

  5. Social Media Around the World: Current Trends and Future Growth

    According to data collected by Universal Mccann International Social Media Research, much of the new content available on the Internet is being produced in the Asian region, with the largest community of bloggers in the world located in China and...

  6. Zynga To Boost Asian Presence With $147M Investment From Softbank

    Bearing in mind that, last month, Yahoo agreed to partner with Zynga to carry its games across Yahoo sites, and that Yahoo has, on top of this, entered a partnership with Nokia to reach Asian users via mobile access, this Softbank investment in...

  7. International Search Marketing Guide to the Holidays

    Other than travel, the holiday season in Japan usually doesn't reap the rewards in B2C search marketing as other countries might, but B2B in this Asian country during December is quite good as preparations are made and planned accordingly for the...

  8. Social Media Madness - The Final Four

    Business Use: It's very important for global companies to test and play in the Latin and Asian markets, where hi5 has significant market share. They have 175 million users in 170 countries in 35 different languages.

  9. Social Media Madness -- The Sweet 16, Part 2

    Business Use: It's very important for global companies to test and play in the Latin and Asian markets, where hi5 has significant market share. Ranked as a top 20 Web site globally and the number one social network in more than 30 countries across...