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  1. Landing Page Optimization: How to Identify Testing Opportunities

    Cutroni then went into two case studies he included in his presentation, one for Kapitall, a new type of investment company that added a level of gamification into their training platform, and the other for Amari, a luxury hotel brand primarily in...

  2. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    A 2007 US Census Bureau report put the number of Americans speaking Spanish “very well” in their homes at more than 18 million people with an additional 6 million or so speaking it “well,” while nearly 7 million Americans spoke an Indo-European...

  3. 5 Reasons Why People Hate International Search Marketing

    If you can’t tell the difference, then find an Asian friend take you to the mall and help you learn to point out who is who. Don’t even bring it up around me unless you're prepared to listen to me chat about it for the next 20 hours straight.

  4. Qihoo Search: Dead on Arrival?

    According to Steven Millward, an expert in Asian digital marketing, “360 Search features seven main tabs: news, web, video, MP3, images, maps, and answers. Launched August 16, Qihoo Search was the latest search engine to hit China and became one of...

  5. 4 Localization Tips for Savvy Global Businesses

    Generally speaking, HC cultures, such as Asian countries, expect content to be interactive and more socially oriented, with videos and background information; whereas, LC cultures prevalent in Northern Europe, like the content to be simple, more...

  6. How to Target Ethnicities on Facebook

    Nevertheless, Ebony magazine still predominantly targets African Americans, while the new Asian market in town may want to get the word out to their demographic first. Specific Asian ethnicities: The Facebook Ads Platform is an amazing tool for...

  7. Microsoft & Alibaba Seeking Partners for Yahoo Bid

    Additionally, Yahoo's hold in Japan could help Microsoft work into the Asian market. A bidding war for a potential buy of Yahoo is in the preliminary stages. While Microsoft, Alibaba, and several purchasing groups ready their figures and hunt for...

  8. Almost 75% of Active American Social Networkers Shop Online [Study]

    According to Nielsen, she is between 18 and 34, likely Asian or Pacific Islander, has obtained a bachelor’s degree, and makes less than $50,000 per year. Nielsen’s third quarter study, “State of the Media: The Social Media Report,” examines the...