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  1. Search Engine Marketing Checklist for Hotel Marketers

    Here is a checklist for hotel marketers looking to maximize hotel bookings in multiple Asian markets (including China) from search marketing. There are four key channels consumers use when searching for and booking hotels online.

  2. Landing Page Optimization: How to Identify Testing Opportunities

    Cutroni then went into two case studies he included in his presentation, one for Kapitall, a new type of investment company that added a level of gamification into their training platform, and the other for Amari, a luxury hotel brand primarily in...

  3. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    A 2007 US Census Bureau report put the number of Americans speaking Spanish “very well” in their homes at more than 18 million people with an additional 6 million or so speaking it “well,” while nearly 7 million Americans spoke an Indo-European...

  4. 5 Reasons Why People Hate International Search Marketing

    If you can’t tell the difference, then find an Asian friend take you to the mall and help you learn to point out who is who. Don’t even bring it up around me unless you're prepared to listen to me chat about it for the next 20 hours straight.

  5. How to Target Ethnicities on Facebook

    Nevertheless, Ebony magazine still predominantly targets African Americans, while the new Asian market in town may want to get the word out to their demographic first. Specific Asian ethnicities: The Facebook Ads Platform is an amazing tool for...

  6. Microsoft & Alibaba Seeking Partners for Yahoo Bid

    Additionally, Yahoo's hold in Japan could help Microsoft work into the Asian market. A bidding war for a potential buy of Yahoo is in the preliminary stages. While Microsoft, Alibaba, and several purchasing groups ready their figures and hunt for...