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Asia Pacific

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  1. Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

    Travelers from the Asia-Pacific region relied more heavily on social for inspiration, with 70 percent indicating they use the channel when making travel plans, according to Kenshoo. Market for the travel industry?

  2. Search Ads Account for 52.8% of World’s Mobile Ad Revenue in 2012

    The Asia-Pacific region was the leader, claiming approximately 40 percent of the world’s mobile ad revenue. Mobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau (IAB).

  3. 2012 London Olympics: How the World Was Searching

    Asia Pacific: 97 On the other hand, Asia Pacific is 20% below the worldwide average. While Europe and Asia Pac have the highest number of searchers and generate the highest overall volume of search queries, the search utilization by region shows a...

  4. How to Launch an English Only Global Search Marketing Campaign

    Look at this list of countries where English is an official language () – you’ll find huge markets in the Middle East, Asia-Pacific, and Africa. Most of these migrants are affluent retirees and you will find many of them in resort destinations in...

  5. Q3 Paid Search Spend Data Bodes Well for Google; Bing Continues to Slide

    Covario predicts between 18 and 22 percent growth in paid search spend in 2012, with Asia Pacific experiencing up to 35 percent over 2011. Mobile search spend is on the rise, with tablets capturing the majority of that ad spend, while Facebook Ads...

  6. Google Expands Global Presence in Asia, London, Dublin

    The data centers in Hong Kong, Taiwan, and Singapore are the first three Google-owned data centers in the Asia-Pacific region, although the company has previously rented data centers in the area. Google has yet to release further details of the...

  7. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    In Asia Pacific, Australia and New Zealand has undergone the Yahoo Microsoft transition since December 2010. Based on an annual white paper from Impress Rs latest Internet data, Motoko Hunt, search consultant for AJPR and chairman of SEMPO Asia...