We partnered with well-regarded Pulitzer Prize-winning investigative journalists to develop expose pieces on the asbestos industry and landed some impactful links in the process. We identified Gary Cohn who was awarded the Pulitzer Prize for...
In other words, when playing with fire, make sure those asbestos gloves are nearby. Journey if you will, into the mind of the searcher. Anyone engaged in the practice of search has at one time or another struggled to motivate searchers.
The Google ads are specifically high priced keywords such as mesothelioma, which is a cancer caused from exposure to asbestos. Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we've spotted but not...
The Google ads are specifically high priced keywords such as mesothelioma, which is a cancer caused from exposure to asbestos. The Register reports that a new malware worm has been discovered that targets Yahoo Messenger, sends those users to pages...
Somewhere between existing sites and spam is something like Michael Buffington's asbestos blog experiment. He decided to build a blog around asbestos because of the large amount of money advertisers after mesothelioma victims are willing to pay.
For example, Overture currently has advertisers willing to pay in excess of $3 to be listed tops for "hotels" while that favorite search term of lawyers, the asbestos-caused cancer of mesothelioma, has advertisers willing to pay up to $45 per click.
