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  1. Do You Know Where Your Audience Is?

    Creators: These people create blogs, forums, Web sites, Wikipedia articles, etc. This can save a lot of time and resources when it comes to doing the research into what social media platform to look at to start your social media strategy.

  2. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    Sure, you can make all this effort to go after Web search and post your articles in Digg, Furl, and so on, but that doesn't look nearly as good on a mobile phone. We just needed more resources and time to be able to communicate better with the...