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  1. Do You Know Where Your Audience Is?

    This can save a lot of time and resources when it comes to doing the research into what social media platform to look at to start your social media strategy. Creators: These people create blogs, forums, Web sites, Wikipedia articles, etc.

  2. Most Corporate Social Media Efforts Will Fail

    Your audience may be busy discussing your industry through a photo group on Flickr, and if you spend your time trying to get articles ranking on Digg because you read a cool article on a blog about Digg's power to drive traffic, you're really just...

  3. Local Search 101, Part 2

    These are all great resources and tools for businesses that need to be found locally. One nice thing about Twitter is that it gives you the ability to follow anyone who has set up an account and is posting mini articles, 140 characters or less...

  4. Is Your Paid Search Campaign Part of a Mix or a Mess?

    There must be a reasonably rich set of data available, and the resources (analysts) to carefully examine it. Google on Using a Knowledge Base of Articles to Make Searches Smarter, SEO by the Sea Incorporating your client's media plan into your paid...

  5. SES Latino -- Interview with Conference Chair Nacho Hernandez

    Link Building Styles : Presell Pages, Articles, Resources & Press Releases, Search Engine Journal This is why for many of the search engines, they have started to open up offices and add human resources for these markets.