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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Thus, NASA created materials that addressed reporters' needs in press releases, bylined articles, background materials, and in sponsored media symposiums, television newsreels, and fully produced radio broadcasts complete with interviews and sound...

  2. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    Google has announced search results updates meant to deliver comprehensive results for car shoppers and more in-depth articles for readers seeking more than a quick answer for their query. The first change is the addition of more controls for users...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    As a result, we've seen a trend where the "minimum desirable length" for text-based content has shifted from something in the range of 550 words to articles in the range of 1000-plus words. Practically speaking, this is to help prepare the search...

  4. How to Create a Visible & Engaging LinkedIn Profile

    This is a great place to provide link addresses of supportive and contact information, such as your website, your blog (if hosted off-site), your e-mail address, reports/articles/whitepapers/books you have published, and links to video content.

  5. Can the SEO-PR Love Affair Survive After Panda & Penguin?

    For starters, it lets those who create the web’s content (author's note: this could mean press release content) claim that content by allowing them to add their name and image next to the byline of their articles, blogs, (press releases) etc.