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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Thus, NASA created materials that addressed reporters' needs in press releases, bylined articles, background materials, and in sponsored media symposiums, television newsreels, and fully produced radio broadcasts complete with interviews and sound...

  2. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    Recent articles, such as this one on aimClear’s blog stirred up some interesting debate about equality in the industry and how there are still issues that need addressing. Essentially, it’s “a day where we can focus on women and their...

  3. SEO's Achilles' Heel: The Misdirected Attack on Search Engine Optimizers

    The story isn't that HuffPo and JCPenney are getting to the top of the ranks for certain terms, both companies are in the business of creating products, whether it be articles of clothing or articles about clothing, that have every right to be...

  4. 9 Reasons Why it Might Be Time For Marketers to Value Virtual Goods

    As our Second Life columnist, Avril Korman, eloquently wrote in her series of articles which presented an outsiders guide to Second Life, virtual worlds and goods generate real world emotional value. Her articles were so popular that Avril's SL...

  5. Deep Dive into Analytics: When Bounce Rate no Longer Floats your Boat - SES San Francisco

    Blogs articles Imelda is the E-Marketing Manager at Tektronix, responsible for global SEO, PPC and social media. Matthew is up next, looking at three obstacles to deep analytics. The key is to start telling the story of a specific group of people...

  6. UK Election 2010: Personal Democracy Forum (#pdfge2010) Action Replay

    Related articles by Zemanta The next morning, I had breakfast with David Worsfold, Group Editorial Services Director at Incisive Media. The next time that I monitor how digital media innovations are transforming the character of campaign I plan to...