Google Authorship is a major topic in the SEO world: it's easily accomplished by "rel=author" tag that's imbedded as a link in specific articles. Your picture will appear next to content in the search engines, and it's much easier for readers to...
So another way to improve the findability of your content is to add a list of related articles at the end of each of all your blog posts. Despite the inherent "SEO value" of blogging, many blogs just aren't properly optimized for search, or aren't...
Today content is the focus of many news articles and SEO how-tos, in fact to the point where erroneously, people have been told to forgo everything but content development and content marketing. Next thing you know, there you were, all pretty and...
Oh, and if you have a column in the New York Times, it's probably far easier to get other people on other sites interested in publishing your articles than if you don't. If you are locked into the world of PageRank and rich anchor text, chances are...
If people don’t know we exist, they won’t ever see our blog or articles or social media, no matter how great they are. As an example, in the run up to Valentine’s Day, the Internet was overflowing with mushy articles, marketers flogging the usual...
The result of this obsessive reading and starring of RSS feeds, usually on the bus in the morning, was an easily-accessible, hand-curated database of great articles covering almost any conceivable SEO topic stretching back 4 years.
Informational articles on your site? What comes next in filling that content in … But how will you know what type of content to create next? Keyword research can help you identify what terms your audience is using when they search, from the...
Current results for the search term initially display the pope's Twitter account followed by various articles, such as those stating the increase of the pope's Twitter followers over 2 million (and growing), as can be verified on the @Pontifex page.
Photos, news articles, maps and events all look brighter and more beautiful. Want to give it a try before it rolls out globally over the next few weeks? More screen real estate and more dynamic ads could spell immediate benefits for advertisers...
Google knows that questions around action-based topics are probably better satisfied by video, whereas activity-based topics, are probably better served by images and articles. The example on the right, also includes an Authorship SERP element, a...
There are entire articles written on the millions of reasons translators miss over half of the keywords that people search for (e.g.missing accents, misspellings, broken compounds, dialects). Don’t even bring it up around me unless you're prepared...
Test the efficacy of fewer, thicker posts vs short-form “keyword chasing” articles. Tag paginated content with “rel=prev” and “rel=next” to indicate documents in a sequence. You can find these folks with search operators like [intitle:“your product...
Keyword tagging originally started as a way to group content into sets of pre-defined keywords so users could find all articles under one topic. However, a really good site search might be an even better method for quick site access.
Great content comes in the form of videos, blogs, podcasts, discussions, infographics, white papers, webinars and articles – all targeted toward what the end user is searching for. The majority of on-site SEO articles focus heavily on this topic...
Once or twice called a “Wikipedia killer” Knol competed with Wikipedia, but offered a distinct difference in that Knol articles featured personal expertise by emphasizing authorship more similar to Squidoo and HubPages.
This is a great place to provide link addresses of supportive and contact information, such as your website, your blog (if hosted off-site), your e-mail address, reports/articles/whitepapers/books you have published, and links to video content.
Read their articles every day, get a sense of what they’re interested in and only approach them with what you know they’ll be interested in,” Kim continued. Many people today recognize that search engine optimization (SEO) and public relations (PR...
Over the holiday period we will be counting down the top most read articles of 2012. At a crude estimate SEW publishes over a thousand articles a year. SEW Reader Achievements (any number of articles per author)
Now, these are three newsworthy articles on a very popular site. You can view the hot trends, search for keywords and see trending information, etc. Google Adwords' Keyword Tool is fantastic for giving you paid search data on keywords so you can...
A very popular technique these days are to add category tags to articles, posts, or blogs. Don't split your site into XXX topics from one page to the next. Search engine optimization? Basically, Google will decide to not rank your site prominently...
