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  1. Forget Big Content – Small Content Is Critical to Search Success

    To ensure you're part of the mix, you mustensure you have a content plan that includes articles, videos, and other content designed to answer the very things your audience is already searching for. Read any popular digital marketing thought...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    The content on the site is definitely high quality, but there's no way the homepage should have ranked for all of those keywords, especially when there were articles and posts on other websites specifically targeting torso and longer-tail terms.

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Thus, NASA created materials that addressed reporters' needs in press releases, bylined articles, background materials, and in sponsored media symposiums, television newsreels, and fully produced radio broadcasts complete with interviews and sound...

  4. Google's Matt Cutts: A Little Duplicate Content Won't Hurt Your Rankings

    Next, Cutts tackles the issue of where duplicate content is spam, such as websites that have scraped content off the original websites or website owner suggests republish a lot of “free articles” that are republished on masses of other websites.

  5. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    Google has announced search results updates meant to deliver comprehensive results for car shoppers and more in-depth articles for readers seeking more than a quick answer for their query. The first change is the addition of more controls for users...

  6. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    As a result, we've seen a trend where the "minimum desirable length" for text-based content has shifted from something in the range of 550 words to articles in the range of 1000-plus words. Are we active on the social networks that matter to the...