Google Authorship is a major topic in the SEO world: it's easily accomplished by "rel=author" tag that's imbedded as a link in specific articles. Your picture will appear next to content in the search engines, and it's much easier for readers to...
So another way to improve the findability of your content is to add a list of related articles at the end of each of all your blog posts. Despite the inherent "SEO value" of blogging, many blogs just aren't properly optimized for search, or aren't...
Today content is the focus of many news articles and SEO how-tos, in fact to the point where erroneously, people have been told to forgo everything but content development and content marketing. Next thing you know, there you were, all pretty and...
Oh, and if you have a column in the New York Times, it's probably far easier to get other people on other sites interested in publishing your articles than if you don't. If you are locked into the world of PageRank and rich anchor text, chances are...
If people don’t know we exist, they won’t ever see our blog or articles or social media, no matter how great they are. As an example, in the run up to Valentine’s Day, the Internet was overflowing with mushy articles, marketers flogging the usual...
Here you can find videos and articles to help you get the most out of website analytics. This will allow for your Google+ profile picture to show up next to your search result and offer a link to read more content written by you.
Google News Results specifying a date web pages should no longer appear; and prevent the display of snippets for articles. The European Commission is now seeking feedback on Google's cosmetic search result changes that aim to settle a years-long...
The result of this obsessive reading and starring of RSS feeds, usually on the bus in the morning, was an easily-accessible, hand-curated database of great articles covering almost any conceivable SEO topic stretching back 4 years.
Informational articles on your site? What comes next in filling that content in … But how will you know what type of content to create next? Keyword research can help you identify what terms your audience is using when they search, from the...
Don’t make articles without co-citation and then spin them. PPC should be in the marketing portfolio already, as it is an excellent complement to search engine optimization. The next target is social media.
Current results for the search term initially display the pope's Twitter account followed by various articles, such as those stating the increase of the pope's Twitter followers over 2 million (and growing), as can be verified on the @Pontifex page.
Recent articles, such as this one on aimClear’s blog stirred up some interesting debate about equality in the industry and how there are still issues that need addressing. Many women are helping to shape the marketing world by sharing their...
Photos, news articles, maps and events all look brighter and more beautiful. Want to give it a try before it rolls out globally over the next few weeks? More screen real estate and more dynamic ads could spell immediate benefits for advertisers...
Google knows that questions around action-based topics are probably better satisfied by video, whereas activity-based topics, are probably better served by images and articles. The example on the right, also includes an Authorship SERP element, a...
Data shows that during the day mobile users tend to be in a more active search mode when leveraging mobile (i.e.they know exactly what they are looking for and need that information now and fast) vs.in the evenings when mobile devices are used for...
There are entire articles written on the millions of reasons translators miss over half of the keywords that people search for (e.g.missing accents, misspellings, broken compounds, dialects). Don’t even bring it up around me unless you're prepared...
Test the efficacy of fewer, thicker posts vs short-form “keyword chasing” articles. Tag paginated content with “rel=prev” and “rel=next” to indicate documents in a sequence. You can find these folks with search operators like [intitle:“your product...
My next few articles will dive deeper into the different roles that engagement, intent, actions, and interaction play throughout the search process and underscore how engagement should be a key factor in query research, SEO tactics, reporting...
I also liked how you showed us articles you have written, and how businesspeople reached out to you after reading them. The students seemed very interested in how you could write blog posts or articles and have people from around the world (and...
Keyword tagging originally started as a way to group content into sets of pre-defined keywords so users could find all articles under one topic. However, a really good site search might be an even better method for quick site access.
