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  1. Forget Big Content – Small Content Is Critical to Search Success

    To ensure you're part of the mix, you mustensure you have a content plan that includes articles, videos, and other content designed to answer the very things your audience is already searching for. And while that is true to some degree, it is also...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    The content on the site is definitely high quality, but there's no way the homepage should have ranked for all of those keywords, especially when there were articles and posts on other websites specifically targeting torso and longer-tail terms.

  3. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    Once users are within the walled garden of an app, they tend to view more content, more articles, and become loyal and engaged users of that media brand. One of the more compelling stories in digital media over the past year has been the continued...