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  1. "Which Update?" Is the Wrong Question

    While normally I try to write articles directed as passing on a specific piece of information or skill (normally – not always), this time I’m hoping to pass across a learned (the hard way) limitation in focusing in on a specific algorithm or update.

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    In addition, I noticed a number of sites impacted by both 4.0 and 4.1 that heavily used pagination to break up articles into many component pages (to gain more ad impressions). So, if you have 1 million impressions per day, breaking up articles...

  3. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    It’s the fourth quarter of the year, and by now you’ve probably read several articles about preparing for the holiday rush in PPC. If you’re a B2B advertiser, you might read these articles and smile. For e-commerce advertisers, the holidays are the...

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Mix it up and try to add links to other informational content, news articles, etc.to add credibility to your story. Link to articles that support/add value to any information given in the article If articles posted on sites have low engagement...