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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    This article was originally published on ClickZ. There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you...

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    At first, they're thrilled that someone would want to contribute an article. Not everyone realizes that if someone contacts you out of the blue offering an article, it's good to be skeptical. We ruined it the same way we ruined meta keywords, and...

  3. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    For example, if someone visits your page from Google, spends 10 minutes reading an article and heads back to the search results, then it's a bounce. Google Tag Manager provides a nifty preview and debug feature that enables you to test your new...

  4. 10 Outrageous Social Media Predictions for 2014

    In a previous article, I recommended Twitter add a Click-to-Buy feature to enable users to buy products directly from within Twitter. Web series are no longer a novelty, with Netflix’s House of Cards winning the Emmys and more TV series publishing...

  5. How to Build Your First Content Marketing Strategy

    I recommend this article, "The Definitive Guide to Crafting Winning Calls to Action in Your Content. Publishing content on external publishers with an existing, established audience that fits your target criteria should be a primary goal of your...

  6. Why Is It So Hard to Increase Your Search Rankings By One Spot?

    Many other things can happen such as showing local results for some types of queries, Query Deserves Diversity to provide users with true variety in the search results, Knowledge Graph results if applicable, and even In-Depth Article results if...