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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Revenue, Generate Leads, Acquire New Customers qualified online social leads identified X _____% lead-to-customer conversion rate X $_____ (AOV) average order value ________________________________ = $ Lead Sales Value (Single Purchase)

  2. How to Create a Visible & Engaging LinkedIn Profile

    The first and most crucial step to driving qualified leads via LinkedIn marketing is for you to assess, define, and build out your market differentiators and value of you as a personal brand. Here are the steps you need to take to make your profile...

  3. Personalized e-Commerce Sites Can Increase Conversions by 70%

    Some of this can be attributed to everyone's use of the web as a tool for research that ultimately leads to purchasing the best deals online or at brick and mortar establishments, where store conversions are in the 40-plus percent range.