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  1. Nomenclature: The Industry Case For and Against SEO

    Betts and I had a conversation about the reaction to his article and decided to take a sort of informal poll, to see how others felt about the convergence of search and social and the future of SEO. SEO is a term with many negative connotations...

  2. The Organic and Paid Balancing Act

    SEO drives around 75 percent of all search traffic, yet receives less than 15 percent of the collective search marketing budgets, according to a recent SEOmoz article by Rand Fishkin. Join us for a Search Engine Marketing Training in Boston...

  3. Zappos + Twitter = Innovative Success!

    As of writing this article, here are a couple of his posts from the last few days: Not only will you walk away with the knowledge and skills to be a successful search engine marketer, you'll also jumpstart your career and enhance your professional...

  4. SEO Link Building Fundamentals

    Not only will you walk away with the knowledge and skills to be a successful search engine marketer, you'll also jumpstart your career and enhance your professional know-how. This is interesting because if a Web page links to more than one car...

  5. Copyright Law: What Search Marketers Should Know (Part 1)

    We report the top search marketing news daily at the Search Engine Watch Blog. Part II of this article series on copyright law for search marketers will focus on tips and tactics from attorneys and the search engines on protecting your copyrighted...

  6. Implementing your Search Strategy for the Latino Market, Part 1

    We report the top search marketing news daily at the Search Engine Watch Blog. In this final two-part article, we discuss ways to implement those strategies as recommended by established search marketing professionals in the Latino arena, and offer...