In an article for Search Engine Watch earlier this month, Guillaume Bouchard forecast how to optimize for Google Now, citing local SEO as something to keep an eye on. What is the future of search, and more importantly, what does the future of...
After all, the lion's share of visitors just came to your site to read your article and then be on their merry way. Segment Contributed by: Jeff Sauer is the founder of Jeffalytics.com, VP at Three Deep Marketing and the author of helpful resources...
Article after article tries to redefine what SEO is because somehow a lot of people got lost. SEOs think they really are so smart they can do all of the marketing disciplines. One of the more catchy buzz phrases over the last while is inbound...
This article was originally published on ClickZ. If you haven't yet incorporated Pinterest into your social marketing strategy, now is the time. While the marketing industry is still uncovering new ways to monetize Pinterest, those marketers who...
Why spend all your time going after techniques Google is going after destroying anyway (and this article only scratched the surface)? Despite all the recent attention to content and content marketing, content and SEO isn't a new relationship.
On the negative side, because of Google’s ownership of Google+ however, any article shared on Twitter will become visible in organic Google results after the same on Google+. Which social network is the best for B2B marketing?
If your needs are on the lower side of any of the 12 factors discussed in this article, you may be fine with a free web design or blog template. Marketing How is marketing being done right now? You just need to understand how important marketing is...
Imagine I told you I got an article published in the New York Times (I haven't, but that is why I said "imagine"). In general, you won't become famous for writing a new article on "mortage tips": If you've been guest posting solely to obtain links...
A recent MarketingSherpa article highlights the fact that more than half (53 percent) of B2B marketers surveyed indicated they couldn't (or didn't) calculate the ROI of their website strategies. Demonstrating ROI is a critical element of marketing...
This article was originally published on ClickZ. According to Digitas, the lack of brands using Pinterest leaves a gap in overall marketing strategies. Pinterest use for marketing purposes has been gaining momentum in the past few years.
This article was originally published on ClickZ. A focus on big brands is why Apple has failed at mobile advertising," notes Krishna Subramanian, CMO of Velti, a mobile marketing and ad technology provider.
This article will break down the critical skills required to stay on top of this complex and rapidly changing channel. Great search marketing managers spend a bulk of their waking lives in AdWords (or other SEM campaign management tools).
This article was originally published on ClickZ. If they had launched this one or two years ago, it would have been rolling along by now," says Maciej Fita, SEO director at Brandignity, a Naples, Florida-based agency that helps small-to-medium...
Eric Enge wrote a great piece on Author Rank (a hypothetical – at least right now – ranking of author authority), in which he talks about article velocity, an "awesome quotient" I agree with and something akin to a measure of article virility (how...
Interviewing or writing a feature article on a professor often qualifies as a newsworthy event. Alumni news article: elon.edu/e-net/Article/65442 For example, I ran this post a few years ago "The Best Search Marketing Research Papers.
This article was originally published on ClickZ. The Brooks event will be the festival's only "live event per se," said Walter Levitt, executive vice president of marketing at Comedy Central. If Shakespeare was right and brevity is indeed the soul...
The resulting article can come alive with real stories and examples – and probably be a lot more engaging than perhaps a more scholarly approach. Send a thank you note and include a link to the published article to the people you have quoted.
Another way of putting this is that the content paradigm has shifted in substantial ways: (Each of the below could be an article unto themselves. In the last 12-18 months, several factors have come together to form what could be described as a...
P.S.for those of you interested, the first article I ever starred in reader was SEOptimise's "25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads". Understand how my perception of "a great SEO article" had changed since 2009 3.
A recent Fast Company article describes social media listening as “an active process of paying attention to what someone else is saying. The article also goes on to share that many companies do not do nearly enough listening because it is more...
