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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Image Credit: http://smallbusiness.chron.com/DM-Resize/photos.demandstudios.com/getty/article/192/56/80410231.jpg? For each client ready to invest, we decided to test all online marketing channels which only included these three:

  2. How to Create a Content Marketing Strategy From Your Existing SEO Content

    In addition to social media, promote your SEO content through email marketing, but don’t include the whole article. Use a teaser to entice your readers to click through to your organization’s website where they can read the entire article, and...

  3. Native Advertising for Small Business: The Missing Link?

    After users click on an article or go to a page, content discovery widgets will put pieces of related content in front of them in an effort to provide these users will more useful information, while also drawing more traffic to its clients’ sites.

  4. SEO Is No One-Trick Pony

    I’ve certainly read my fair share of wonderful columns detailing individual tactics that are involved in the SEO process, but I don’t know that I’ve seen one which tried to hit upon the various things that go into an SEO engagement, within the...

  5. "Content Performance Marketing" – 3 Steps to Future Success

    Should you do another in-depth article, or should you focus on another video? From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from search engines and marketers around the idea of quality "content...

  6. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    In my next article, we’ll discuss what you’re going to do with everything in the WHAT section, to successfully roll your m-dot into your new responsive site. Marketing Digital Marketing and Analytics Mobile/Mobile Marketing

  7. The Challenge of Enterprise Link-Building in a Content Marketing World

    This article is less about the tactics involved with creating and marketing content as it is about underscoring the challenges of orchestrating such a campaign for enterprise level companies. Now, granted for most folks this is an...

  8. Last-Minute SEO - Here Come the Holidays!

    There are some other methods that some might call organic, such as interviews, article writing (for legitimate zines), events, and most forms of social media. Find an e-zine where you can write an article, go to networking events in your community...