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  1. Nuances of Spanish Language Search Marketing

    Going into more detail about this is an article in itself, however, if you need help, check out Google's support page on the topic. Beyond the fact that Mexico, Argentina, and Spain are different countries, they all speak different forms of the...

  2. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    This article was originally published on ClickZ. The inaugural ClickZ Live New York kicked off with a bang earlier this month as more than 2,000 digital marketing participants gathered at the Marriott Marquis in Times Square to listen, learn, and...

  3. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    This article was originally published on ClickZ. Many search marketers consider Facebook to be a crucial part of any online marketing campaign. Now Facebook seems to be directly targeting marketers that are overusing particular marketing strategies...

  4. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    Dent raised some good points in his article – namely the necessity of crafting compelling ads. Quality Score also has a significant impact on Cost Per Acquisition (or Cost Per Conversion), another crucial metric for most AdWords advertisers...