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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    This article was originally published on ClickZ. The inaugural ClickZ Live New York kicked off with a bang earlier this month as more than 2,000 digital marketing participants gathered at the Marriott Marquis in Times Square to listen, learn, and...

  2. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    This article was originally published on ClickZ. Many search marketers consider Facebook to be a crucial part of any online marketing campaign. Now Facebook seems to be directly targeting marketers that are overusing particular marketing strategies...

  3. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    Dent raised some good points in his article – namely the necessity of crafting compelling ads. Quality Score also has a significant impact on Cost Per Acquisition (or Cost Per Conversion), another crucial metric for most AdWords advertisers...