SEO News

Article Local Matters

RSS
  1. The Art of Winning on AdWords - Lessons from Moneyball

    In a previous Search Engine Watch article, I described an advanced form of day parting that combines ad scheduling with geotargeting, so that each campaign addresses a different time zone. Luckily, AdWords and baseball are similar in that, in Lewis...

  2. In Google We Trust (Your Identity)

    Or just wait for my next article! Well hopefully today we can shed a little light on exactly what the NSTIC is, how it is being used, and why it (hopefully) matters to you. When government agencies especially state, local and federal all move to...

  3. Real Names: Google+, Government & The Identity Ecosystem

    Unfortunately, the issues that this raises could fill a hundred articles, so somberly, I end this article with a heavy sigh, Schmidt’s full quote, and a few thoughts. The Federal Government commits to collaborate with the private sector; state...

  4. Effective Search Marketing Strategy Determines Fate of Organizations

    The article stated, "Porters has been struggling with slow sales for several years. We can do this by sharing this article and related blog posts with as many people as possible and talking about the serious business strategy implications and...

  5. Everyone is Twittering, But Is Anyone Listening?

    In another example, I tweeted an interesting article about Travelocity along with #travelocity and indicated that Travelocity was in deep trouble. If a local plumber has 1,500 followers, even if it's likely most of them aren't listening at any...

  6. The Best of Outsourced: 10 Greatest Hits

    My article on "SEO and Pharma Regulations" outlined a plan for navigating the legal review process and getting good SEO recommendations implemented. Mobile changes the level of specificity of search, and local feeds need to reflect such interests.

  7. Google: The Spy Who Loved Me

    Varian's NY Times energy article; another Freakonomics blog post; WebMD, Revolution Health, and Paul Anderson, Professor of Security Engineering, University of Cambridge. SEOs, contact your local Congressional Representative for paid links - paid...