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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  2. Analyzing the 9 Most Common Link Building Strategies [Best of SEW 2010 #2”

    I've done SEO directory tests on several domains and the results were a bit startling. Cost/Benefit: With the exception of Yahoo and DMOZ, directories are an enormous waste of time and resources. Political connections can go a long way, but a...