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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    The art of injecting your Ideas into a breaking news story to generate tons of links is an amazing strategy. You need to start with great content. Kennedy standing before Congress in 1961 and made it a goal to put a man on the moon before the...

  2. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    That's according to Rand Fishkin, the CEO of Moz, who also co-authored "The Art of SEO" from O'Reilly Media, co-founded Inbound.org, and was named on PSBJ's 40 Under 40 List and BusinessWeek's 30 Best Tech Entrepreneurs Under 30.

  3. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    My mother used to say she always knew which kindergarten art project was mine. For example, a purchaser looking to buy a dining room table may start with the query "dining room table", progress to "modern dining room table", and finally to "buy...

  4. Facebook Organic and Paid Posts With Photos Get Most Clicks, Engagement [Study]

    Apply the "art of segmentation" as Facebook enables remarkable targeting. Always start with reaching all fans and work out from there. ShopIgniter released findings of research that showed Facebook posts with photos received the highest click...

  5. Guy Kawasaki Talks Content Marketing, Social & Google+

    That's according to Guy Kawasaki, the New York Times bestselling author of "Enchantment" and 11 other books, including "The Art of the Start". In Kawasaki's famous book, "The Art of the Start" he mentions "Get Going" and "The hardest thing about...

  6. Landing Page Optimization: How to Identify Testing Opportunities

    Rules of A/B Testing – The Art in Marketing Science But in general, start with the pages that have a bounce rate over 50 percent, because if they’re bouncing they’re not taking the actions you want them to, e.g.they’re not adding products to the...

  7. In Search for New Pope, Vatican Embraced Twitter, Facebook & Google

    They are also bidding on keywords that aren't necessarily related, but contain the word pope (or close to it) such as "alexander pope salon", "pope joan dvd", "photo pop art", and "ron pope cds". While the page states that it is the official...

  8. Visual Storytelling: The Key Weapon to Content Marketing

    Because no state-of-the art technology can substitute for state-of-the-heart storytelling. Rebirth: Stories of rebirth are often tied to losing everything, and the need to start over. Many of us have years of experience chasing technology for...

  9. Evolving Your SEO: Moving Toward a Content Marketing Approach

    As content moves to center stage, it’s imperative that brands become master of this new art. At this point, you start creating or repurposing content that aligns to your larger keyword strategy. Make the infographics, shoot the video, and start...