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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    Thankfully, mastering the art of CRO is considerably easier now than it was several years ago, and for a very good reason: more learning resources are now available online. Even those considered to be CRO (conversion rate optimization) experts had...

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    The art of injecting your Ideas into a breaking news story to generate tons of links is an amazing strategy. You need to start with great content. Kennedy standing before Congress in 1961 and made it a goal to put a man on the moon before the...

  3. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    That's according to Rand Fishkin, the CEO of Moz, who also co-authored "The Art of SEO" from O'Reilly Media, co-founded Inbound.org, and was named on PSBJ's 40 Under 40 List and BusinessWeek's 30 Best Tech Entrepreneurs Under 30.

  4. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    My mother used to say she always knew which kindergarten art project was mine. For example, a purchaser looking to buy a dining room table may start with the query "dining room table", progress to "modern dining room table", and finally to "buy...

  5. Guy Kawasaki Talks Content Marketing, Social & Google+

    That's according to Guy Kawasaki, the New York Times bestselling author of "Enchantment" and 11 other books, including "The Art of the Start". In Kawasaki's famous book, "The Art of the Start" he mentions "Get Going" and "The hardest thing about...

  6. Landing Page Optimization: How to Identify Testing Opportunities

    Rules of A/B Testing – The Art in Marketing Science But in general, start with the pages that have a bounce rate over 50 percent, because if they’re bouncing they’re not taking the actions you want them to, e.g.they’re not adding products to the...

  7. In Search for New Pope, Vatican Embraced Twitter, Facebook & Google

    They are also bidding on keywords that aren't necessarily related, but contain the word pope (or close to it) such as "alexander pope salon", "pope joan dvd", "photo pop art", and "ron pope cds". While the page states that it is the official...