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  1. SearchDay: Killer PPC Ads: The Fundamentals

    Killer PPC Ads: The Fundamentals PROFITABLE PPC Writing small, punchy ads requires plenty of art and science. Today's Top Story: David Szetela These guidelines will help get more clicks and stymie your competitors.

  2. SEW Experts: Killer PPC Ads: The Fundamentals

    In today's Profitable PPC column, "Killer PPC Ads: The Fundamentals," David Szetela offers some guidelines to help you get more clicks and stymie your competitors. Writing small, punchy ads requires plenty of art and science.

  3. The Search Engine Update, April 15, 2003, Number 147

    It's interesting also to see some people posting in forums that now we've got to look out, because Microsoft has the money and know-how to build its own internal Google-killer. Search Engine Friendly URLs with mod_rewrite DevArticles, April 7, 2003...