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  1. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    For the photography and art industries, Sibir will enable access to knowledge of copyright infringement. The process starts when a Yandex user submits photos in the form of search queries. Reverse image search gives results not based on a word...

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    The art of injecting your Ideas into a breaking news story to generate tons of links is an amazing strategy. In practice, Public Information Office staff worked as reporters within the agency, seeking out newsworthy information from NASA technical...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Storytelling has been an art for millennia. More and more relevant content came to them in the form of shared links in email, posts on message boards, Likes on Facebook, tweets on Twitter, pins on Pinterest, etc.

  4. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    That's according to Rand Fishkin, the CEO of Moz, who also co-authored "The Art of SEO" from O'Reilly Media, co-founded Inbound.org, and was named on PSBJ's 40 Under 40 List and BusinessWeek's 30 Best Tech Entrepreneurs Under 30.

  5. 3 Keys to Activating an Audience with Smarter Content

    It is an art. From there it's about putting processes in place to produce continuously the key insights about what is or isn't activating the target audience, and feed them into the creative process where the art and magic of storytelling happens.