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  1. Landing Page Optimization: How to Identify Testing Opportunities

    Rules of A/B Testing – The Art in Marketing Science Multivariate Testing (MVT): Cutroni likes to compare MVT to using a scalpel – it's an opportunity to really fine-tune the pages and the content on your site once you start testing.

  2. Search Marketing & the Fine Art of Nexting

    In “Stumbling on Happiness”, Daniel Gilbert talks a lot about the concept of “nexting. By this, he means our subconscious habit of predicting what is just about to happen. Without this habit, he points out, we could never experience surprise or...

  3. Google Designs S.R. Crown Hall Doodle for Ludwig Mies van der Rohe

    He was director of the Bauhaus, an experimental art and design school, before the Nazis forced the school to close in the early 1930s. The Seagram Building in New York, the Museum of Fine Arts in Houston, the Martin Luther King Jr.

  4. Supersized Google Sitelinks: A Review & Early Optimization Tips

    When I read the latest sitelink introduction from Danile Rocha at the Official Google Blog, I was a bit skeptical of the last sentence: “The number of sitelinks will also vary based on your query—for example, [museum of art nyc] shows more...

  5. Unified Tracking: Making Sense of Display and Search Data

    Setting up the proper protocols and making sense of the data is a fine art, especially while the tools are still evolving. Ultimately, the industry is craving something that will not only track results across numerous media and touchpoints, but...

  6. Martha Graham Dance Animates Google Logo With Ryan Woodward Art

    The images suggest classic shots of the dancer who contributed so much to world art. Her contributions transformed the art form, revitalizing and expanding dance around the world. As a teacher, Graham trained and inspired generations of fine...