The new Atom-based systems will have more processor capabilities than ARM devices, giving a higher top-end performance and allowing developers to use the x86 architecture (ARM runs off of a 32-bit RISC system).
When you make a list of all the link building strategies, content you will need to create, arm twisting, and promotion involved, the most important consideration is how compelling the website is. The site in question had done almost everything...
Buying arm's length support services is one way of doing things. There isn't really the space in this article to argue this point fully -- but I would just point out that languages, keyword research, hosting issues, country redirections, payment...
Twenty years ago, marketers would have given their right arm to have this type of data, even without search engines to optimize for. Never before has there been so much information available about the mindset of your potential customers.