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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she even got Don's billboard produced, despite many heated arguments about why his concept was so misguided.

  2. The Pros and Cons of Big Data Democratization

    Challenges surrounding data democratization abound, and every organization’s data practice must decide policies and responsibilities in order to remain impartial, so here are some arguments to keep in mind when deciding in which zone of the...

  3. The Dirty Lawsuit Could be First of its Kind in Reputation Management

    Jones retorts against arguments that defamation never occurred because of her guilty plea in 2012. A new retrial of Sarah Jones vs. Dirty World Entertainment Recordings, LLC is of particular interest to the reputation management industry.

  4. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Closing Arguments With evolving features and functionality, as well as situational needs to consider, there are many unique differences in user behavior by device that can provide marketers with insights on not only the when and where – but how...

  5. Top 5 Reasons Against Implementing a Tag Management Solution

    My last article provided the top five arguments for implementing a tag management solution. By now you might even be sold on implementing one in the near future, but inevitably every organization has to examine many of the same use cases and value...