The "optimization" in SEO implies that there is always something more which can be done to improve organic search visibility, so the faster and smarter you can work, the better results get and happier your stakeholders will be.
If you have an address that’s part of a shopping center or in a shared business, get familiar with MapMaker – it has the functionality to allow you to understand why your listing in Local results may not be as expected; including the ability to...
If your goal is to read a review, you’ll recognize the sales page and after a while start flipping through the SERP, clicking results, seeing a familiar pattern and clicking back to the SERP to try another result.
On the question of search bias and Google promoting its own vertical properties within its search results more prominently than competitors, Google came through unscathed. The FTC concluded: we find that the evidence presented at this time does not...
This year, Google shifted those results to be entirely commercial and rebranded it Google Shopping. This change is particularly relevant for brick-and-mortar retailers with a limited service area and companies that need or want to target specific...
Some agencies work tirelessly on bid management, but neglect this area, one of the most powerful tools in their toolbox. With the online holiday shopping in full swing after a record-breaking Black Friday, you'll definitely want to make sure you're...
By all means, suggest extras and accessories, but your main nav and any dynamic graphics should be completely avoided in this area. A big holiday season is upon us and an online shopping experience that’s short of smooth is simply unacceptable.
Interestingly, the language identifying the comparison results, marked as Sponsored, has changed since the launch of those previous products. A Google spokesperson told SEW in June, “The financial arrangements are different in each area (credit...
What follows is a handy checklist as we start ramping up for shopping season and the holidays. If you're not active in an area and aren’t interested, don’t feel obligated. Running a promotion on LinkedIn can have good results for business-to...
At checkout, you can also use some logic to your shopping cart to display a count toward getting the gift, something like, "Spend just $15 more and get a free gift! Florletta went on to describe the results of the campaign:
Track Events: Track the blended rank for your pages among all types of results by identifying individual and blended rank results including text, images, video, shopping and news, among others. Now we all know that Google likes a change and much...
In one, Google Shopping results appear not within the organic listings, but in the right sidebar. Search Engine Roundtable reported the new Google Shopping results placement test: This arrangement puts the Shopping results in the sidebar, rather...
Fittingly, clicking on any of those, or the blue Advanced Search button will take you to the search results page for “april fools”. Note that the car number is 10^100 (known as a googol in mathematics – the number 1 followed by 100 zeroes) and the...
So that is something where we continue to pay attention and we continue to work on it, and it is an active area where we’ve got several engineers on my team working on that right now. So that’s the sort of thing where we try to make the GoogleBot...
Fresher Images across result types”, mobile, and tablet, Google has adjusted the thumbnail sizes to rich snippet results for recipes and applications, movie posters, shopping results, book results, and news results, among others.
Use Google Blog Search: This is the same concept, but it will return blog only results. Use Bing: Bing will provide different results than Google, so you can often get additional ideas by going here to search.
For example, on this search for “buy jacket”, above the fold I see two (and a half) organic results, but 9 ads, in addition to Google shopping results, which some might consider a case of Google obscuring content.
The Conductor Foundation Giving Back to Greater New York Area A new initiative for Conductor, their foundation aims to help local nonprofits increase their reach and operate more effectively through greater online visibility in natural search results.
Prioritize key features and benefits in the scannable area of the body content. Remember, skepticism and a lack of information are the primary catalysts for comparison shopping. Even a 0.5-1 percent conversion rate increase can have dramatic...
It isn’t solely about ranking pages anymore as it is about ranking images, video, news, shopping results, locality, and now rich snippets. Local and Shopping XML Feeds One important area is the local listing.
