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  1. SEO Into 2014: The Irreversible Changes in Google's Products

    And I have a strange feeling that soon enough these products will no longer only rely on search engine optimization to spit out their results. With the relaunch of Maps, and to a lesser extent the handfuls of SERP updates Google has been testing, I...

  2. FTC: Google Demoting Rankings of Competing Vertical Websites is Justifiable

    On the question of search bias and Google promoting its own vertical properties within its search results more prominently than competitors, Google came through unscathed. The FTC concluded: we find that the evidence presented at this time does not...

  3. Google Rolls Out Car Insurance Comparison Shopping in UK

    Interestingly, the language identifying the comparison results, marked as Sponsored, has changed since the launch of those previous products. A Google spokesperson told SEW in June, “The financial arrangements are different in each area (credit...

  4. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    What follows is a handy checklist as we start ramping up for shopping season and the holidays. If you're not active in an area and aren’t interested, don’t feel obligated. Running a promotion on LinkedIn can have good results for business-to...

  5. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Fittingly, clicking on any of those, or the blue Advanced Search button will take you to the search results page for “april fools”. Note that the car number is 10^100 (known as a googol in mathematics – the number 1 followed by 100 zeroes) and the...