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  1. Google Adjusts Standards for Newsworthy Material

    Over the past few days there have been many surprising headlines popping up in the "In the News" area of search results. But now, as evidenced by a discovery by Search Engine Land, Google News has clearly changed its standards.

  2. SEO Is No One-Trick Pony

    Enter in some competitor domains and see how much traction they have in Google (SEM Rush provides a "SE Traffic Price" metric, showing what it might cost – in AdWords spend – to get what these guys are otherwise getting "for free" via non-paid...

  3. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    And while Secure Search may have put a damper on one area of SEO, all is not lost, he said. Ever since Google unleashed 100 percent secure search, SEOs have scrambled to fill gaps in measurement. That means advertisers should identify needs, create...

  4. How to Optimize Your Content Strategy With Social Listening

    It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. One area where agencies and companies struggle is determining what content...

  5. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    San Francisco Marketing Professionals, a local working group for all interested Search Engine Marketing professionals located in the San Francisco Bay Area; Nine Bay Area Meetup Groups plan to attend the SES San Francisco networking cocktail...

  6. Bing Boards: New Search Experiment Highlights 'Inspiring Content'

    Here, you can see the positioning of the Bing Boards area, located in the second column of the search results page between related searches and the side ads. Continuing to experiment with ways to change and improve the search experience, Bing has...