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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Jenkins went on to say that reducing costs is one area where companies typically don't utilize email but it surprisingly does very well. Next up was Simms Jenkins (@SimmsJenkins), CEO of BrightWave Marketing, with his information-packed session.

  2. Landing Page Optimization: How to Identify Testing Opportunities

    The purpose of conversion funnel testing is to optimize that process ‐ you're trying to figure out how to get more people through the funnel more effectively by making it easier for them to take each next step through to the end.