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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Jenkins went on to say that reducing costs is one area where companies typically don't utilize email but it surprisingly does very well. Next up was Simms Jenkins (@SimmsJenkins), CEO of BrightWave Marketing, with his information-packed session.

  2. Landing Page Optimization: How to Identify Testing Opportunities

    The purpose of conversion funnel testing is to optimize that process ‐ you're trying to figure out how to get more people through the funnel more effectively by making it easier for them to take each next step through to the end.

  3. 10 Website Quality Indicators That Can Sink Your SEO Battleship

    Search engine optimization? Basically, Google will decide to not rank your site prominently in its search engine results pages (SERPs) should your site no longer meet its quality guidelines. When this isn't possible and the titles and descriptions...