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  1. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    Many view contextual search as the next generation of search, since it works based on anticipating what you really want, which generally provides a better user experience. Her past experience will definitely influence her decisions in this area...

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Instead, SEO professionals need to step up and embrace a more robust vision of our area of expertise. Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the shift away from providing keyword data...

  3. Future of Paid Search: Think Target Audiences, Not Just Keywords

    For the next year the best paid search managers will be the people who can understand (and explain to others) the core concepts of how to target these people above and beyond keyword groups. If I gave you five minutes and asked you to write down...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    Conducting performance reviews two times a year is a best practice for an agency or marketing department to follow," said Mitchell, former Search Marketing Practice Lead at Digitas. Use advanced LinkedIn search filters to maintain its awareness of...

  5. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    Next, he discussed the role of smartphones and their impact on search results. This is definitely an area SEOs need to continue to focus on, as it is clear that sites that are not mobile-friendly will see a negative impact on their rankings in the...