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  1. How to Optimize Your Content Strategy With Social Listening

    It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. One area where agencies and companies struggle is determining what content...

  2. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    Many view contextual search as the next generation of search, since it works based on anticipating what you really want, which generally provides a better user experience. Her past experience will definitely influence her decisions in this area...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Instead, SEO professionals need to step up and embrace a more robust vision of our area of expertise. Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the shift away from providing keyword data...