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  1. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    Many view contextual search as the next generation of search, since it works based on anticipating what you really want, which generally provides a better user experience. Her past experience will definitely influence her decisions in this area...

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Instead, SEO professionals need to step up and embrace a more robust vision of our area of expertise. Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the shift away from providing keyword data...

  3. Future of Paid Search: Think Target Audiences, Not Just Keywords

    For the next year the best paid search managers will be the people who can understand (and explain to others) the core concepts of how to target these people above and beyond keyword groups. If I gave you five minutes and asked you to write down...