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  1. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Most websites have writers, web developers, marketers, search engine optimizers, and network administrators coming together to create the site. W3C-valid code is the one thing you can do prior to launch to have some confidence around a search...

  2. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    We have no more insight here at Search Engine Watch than the general public as far as why General Motors’ ad campaigns failed. Search Engine Watch columnists Noran El-Shinnaway and Merry Morud are both great resources on Facebook creative.

  3. Google+ Bowling: Real Life Bowling Rethought for Real Life

    However, if you throw a gutter ball, Google’s search engine will appear on screen and offer some personalized searches related to bad bowling, such as “how to bowl better” and “bowling tips”, with ample links to Google’s video sharing site and the...

  4. SEO Techniques for Large Sites: How to Maximize Product Visibility in Organic Search

    News sites such as the New York Times are altogether a different animal. Cross-category links can be valuable, however, when a user and search engine is presented with pertinent, relevant links. Some aspect of this upward and downward linking...