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  1. SEO for Startups & New Businesses: An 11 Step Plan

    This means you need to make your content as locally relevant as possible and to make it work great on mobile devices (where a ton of local searching is done). I often tell clients that local is the "back door" into competitive search results pages.

  2. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    San Francisco Marketing Professionals, a local working group for all interested Search Engine Marketing professionals located in the San Francisco Bay Area; They are not searching to buy and it is essential that you honor their search intent.

  3. SEO Into 2014: The Irreversible Changes in Google's Products

    Unfortunately, amidst the excitement, it seemed that its impact on search – especially for local – was overlooked. With the relaunch of Maps, and to a lesser extent the handfuls of SERP updates Google has been testing, I want to suggest that Google...

  4. Local Search Insights: What Are Consumers in Your Local Area Searching For?

    Their research, which spans 2 billion searches annually by 11 million mobile unique users per month, sheds much-needed light on growing local search use. Earlier this year, Search Engine Watch author Carrie Hill offered advice on marketing your...