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  1. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    Whenever you can make your site or your persona be an authority in your particular market area, not only can you benefit in the search rankings, but you can also benefit simply from other members within your market area perceiving you as an...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Making sure you create search-engine friendly code. Modern content management systems do a pretty good job in this area, and if you are using WordPress you are really lucky as there are some great SEO plugins that make tuning the technical side of...

  3. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    Her past experience will definitely influence her decisions in this area, and she has a lot of knowledge on the inner workings of search, something previous Yahoo CEOs didn't have. Marissa Mayer, CEO of Yahoo, has been commenting a lot recently...