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  1. Bing Boards: New Search Experiment Highlights 'Inspiring Content'

    Here, you can see the positioning of the Bing Boards area, located in the second column of the search results page between related searches and the side ads. Continuing to experiment with ways to change and improve the search experience, Bing has...

  2. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Over the last 12 months we have witnessed a content marketing explosion and a rapid evolution in search and social media marketing techniques. Marketers now leverage the power of schema.org mark ups in a cost effective way to drive higher CTRs and...

  3. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Most brands do not have huge teams of people working on email; rather, it's usually two or three people in a company and they're are also managing search, social, the website, etc. Jenkins went on to say that reducing costs is one area where...

  4. Protecting Your Online Brand – Don’t Forget Your Nicknames

    This is a problem in and of itself, but an area often overlooked by both big and small businesses alike is that of owning their brands' street/nicknames online. While online marketing is still a major tool for bringing new customers into your sales...

  5. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    Search and social have long been touted as the dynamic duo in marketing, but data from Monetate's Ecommerce Quarterly report shows email is the biggest driver of conversions in Q1 2013. In analyzing more than 500 million shopping experiences...

  6. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    But when a tablet user accesses their device to search for information, browse, research, etc.have location in mind – 45 percent of which is within a five mile radius of their current location. One-third of tablet users do indeed look for...