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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Making sure you create search-engine friendly code. Modern content management systems do a pretty good job in this area, and if you are using WordPress you are really lucky as there are some great SEO plugins that make tuning the technical side of...

  2. New Google Publisher Plugin for WordPress Lets You Verify Your Site, Manage AdSense

    Many bloggers who use WordPress aren't necessarily as well versed in things such as how to create a specific page for Webmaster Tools verification, how to edit template files to include AdSense code, and how to do some the things that experienced...

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    Before we hire a software developer we sit them in front of a computer and require them to write code. Seek out pros from its area at national conferences. We look for the 'general specialists' – people who have a broad sense of the industry but...

  4. Google Webmaster Tools Now Highlights Security Issues

    It will include specific URLs, including the problem code snippets from the site if relevant, and the date Google last detected the issue. Google will also detail the type of malware, such as whether it was a website template injection, a SQL...

  5. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    Several free tools also will create Schema.org code for your specific needs, including the Microdata Generator or the WordPress Schema Creator by Raven plugin. The benefits of getting the right metadata into your code are many and they go beyond...

  6. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    This is a technique that combines and compresses website code into smaller chunks to speed up your site. W3C-valid code is the one thing you can do prior to launch to have some confidence around a search engine spider being able to crawl your site.

  7. 7 Critical Web Redesign Considerations You Can't Overlook

    Coding: Your site redesign should be seen as an opportunity to give your code a spring-clean. To ensure that your site has the greatest possible search visibility, you need to make sure that your code makes it as easy as possible for the spiders to...

  8. Landing Page Optimization: How to Identify Testing Opportunities

    You'll need to code all of the pages included in the tests. So make sure you get the code on the page so your website can respond accordingly. This issue is that unless you can get your JavaScript code on their page, you can't really test on it.