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  1. How to Identify Non-Ranking URL Page Types Using Google Site Search

    By first identifying and crawling comprehensive page type lists, scale is immediately apparent (number of paginated pages for example), existing SEO elements have been identified and benchmarked, a recommendation is given, and everything falls...

  2. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    Whenever you can make your site or your persona be an authority in your particular market area, not only can you benefit in the search rankings, but you can also benefit simply from other members within your market area perceiving you as an...