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  1. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Partners can do geo-targeting that puts their message to their local area, which can target their customers. Bidding on your brand terms can provide a lot of benefits - they tend to have a higher click-through rate (CTR), and they help promote your...

  2. What’s the Deal With Links From M.Biz? Should You Disavow?

    This area of China is called Shuitou, Fujian, and is known as one of the largest producers of stone in the world, exporting granite, marble, and all kinds of stone materials. I have been asked this frequently enough that I decided that an article...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    And one area I’ve been focusing on heavily is the percentage of mobile traffic leading to a website over time. When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites.

  4. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    And while Secure Search may have put a damper on one area of SEO, all is not lost, he said. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted their...

  5. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Next is the area of the cover that shows the reader it contains content on improving your cognitive ability, this time in dealing with stress. "There comes a time in every rightly constructed boy’s life that he has a raging desire to go somewhere...

  6. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    This was a multivariate test, where in addition to the button in hero, SAP tested body with images versus no images and then tested a more human-oriented image for the background of the hero – the big win was getting an offer (CTA) into the hero...

  7. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    The site already publishes a weekly list of what's hot in one's local area, based on local reviews. It harkens back to Yelp's true purpose: finding what's hip in your area. Instead, Yelp Trends will help you identify when something is in decline or...

  8. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Display ads are seeing something of a resurgence: specifically remarketing, retargeting, and behavioral targeting ranked among retailers' leading customer acquisition tactics, and display ads now collectively rank as the second highest area of...

  9. How to Optimize Your Content Strategy With Social Listening

    One area where agencies and companies struggle is determining what content should create and provide to their audience. Social media has grown drastically in the past decade. With several successful social networks, accompanied by the continuously...

  10. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Due to tracking limitations, cross-device targeting represents the opportunity with the most grey area of the three here. As global Internet usage increased and technology improved, advertisers realized they could leverage audiences in more...