One major change is users can now click on any area of a map, and Google will respond by showing you information about what is in the area that you could be interested in, such as restaurants, businesses, and hotels.
That said, it is one area where Google+ could make some huge improvements to make the platform much more desirable for brands. Google+ is struggling to attract brands, and the brands they do attract are neglecting their pages, according to a...
If Google's algorithms believe you or your site is an authority in a particular area, they want to make sure those sites rank a little bit higher than other sites. They are looking for some additional signals for sites that are in the "gray area...
If everyone else has a lot of great deep links and you have none, that would be an area to work on for the future. Too many links coming from geographic area way outside your range or in foreign languages.
If you search for an event in your area and you have Facebook friends who are talking about attending, you can not only find that out easily with the Social Sidebar, but you can also join in the conversation without ever leaving the search...
Extra: Yelp also offers social features for users to help them find their friends on Yelp and see what they have been reviewing and what they recommend in any given area. This is more of a feature for users than businesses, but it's good to know it...
Finally, Google+ for business users and business pages are still an area lacking in terms of overall B2B adoption. Which social network is the best for B2B marketing? Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value.
Bing followed it up with man-on-the-street live tests in front of rolling cameras in the San Francisco Bay area. As Google rolls out its Fiber service in Kansas, Bing has moved into Topeka, just a short drive down I-70 with an offer of their own.
Another 14 percent focus on a single vertical, preferring to become an expert in one area rather than be a jack of all trades. SEO isn't the big money maker many people believe, with many SEOs serving a small number of clients and earning smaller...
Go to the Admin area of your Google Analytics account and select your desired profile. It's been nearly two years since Google Analytics added real-time reports. Over that time, there have been a handful of changes including profiles, real-time...
You can view the ads and their performance at any time in the Ads Manager area on Facebook. Facebook's Promoted Page Likes advertising rolled out globally this week, offering businesses worldwide a simplified way to get more Likes to their Facebook...
One area where Facebook suffered this quarter was average revenue per user. Advertising revenue from mobile devices comprised 30 percent of Facebook's total ad revenue in the Q1 2013, up from virtually nil one year ago.
Ninety-two percent of the people they look to for story sources are industry experts, so establishing yourself on LinkedIn as an expert in your business area on LinkedIn if you are trying to connect with the local media could be a well spent use...
You can do this within the admin area by navigating to Posts -> Categories. WordPress is one of the most popular content management systems available today. In September 2012, it was reported that WordPress powers 1 in 6 websites.
SERP Conditioning leads users to check (and click) the feature area of Google's SERP design that prominently displays information pulled via the Knowledge Graph, Google Maps, and – conveniently for Google’s revenue – Product Listing Ads (PLAs...
The description field is the largest area of the page and acts like the main content on a web page. Developing apps require different skills than traditional website development. Mobile app creation forces marketers to understand the limitations of...
Rectangular images will be cropped to fit the square display area. Smart marketers have known the way to a fan's heart is through their eyes for some time, but recent changes to the Facebook network underscored the importance of visuals even further.
Humankind is treading into an area of vague outcomes. For all the hype about Google Glass, not much has been said about how it's going to change Internet marketing. Could it be that for all our gadget drool, we're overlooking what could be the...
Most testing tools allow you to have some control in that area. This is true for all types of websites, whether you want your visitors to make a purchase or donate so you can increase revenue, download a white paper so they can learn more about a...
Another area of interest at present is the rate at which sites acquire links. This means that almost all sites that use "manipulative" authority to rank higher will be getting it from an area or areas of the link graph associated with other sites...
