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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    The site already publishes a weekly list of what's hot in one's local area, based on local reviews. It harkens back to Yelp's true purpose: finding what's hip in your area. Instead, Yelp Trends will help you identify when something is in decline or...

  2. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Display ads are seeing something of a resurgence: specifically remarketing, retargeting, and behavioral targeting ranked among retailers' leading customer acquisition tactics, and display ads now collectively rank as the second highest area of...

  3. How to Optimize Your Content Strategy With Social Listening

    One area where agencies and companies struggle is determining what content should create and provide to their audience. Social media has grown drastically in the past decade. With several successful social networks, accompanied by the continuously...

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Due to tracking limitations, cross-device targeting represents the opportunity with the most grey area of the three here. As global Internet usage increased and technology improved, advertisers realized they could leverage audiences in more...

  5. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    However, this exposed a weakness in the account because if a metro area's performance weakened this could have a significant negative impact. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords.

  6. How to Use Google Analytics Site Search Reports

    The Pages report in this area is all about which pages of the website the user was on when they made the search. Here are some extra ideas to take away for this area in Google Analytics: The Site Search report is found under Behavior and is focused...

  7. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    To prevent a page or set of pages from having their URL indexed you will want to remove the page from the robots.txt and add a noindex tag to the header area of the page(s) you wish to block. Many terms are used within the search industry.