SEO News


  1. "Which Update?" Is the Wrong Question

    is a frightening truth, a belief that it could be either and thus, a belief that the site is lacking in the area of links, quality, and content. If you’re lucky, you have staff with experience in this area, but if you don’t you may need to hire a...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Stay out of the gray area of Panda. There’s an inherent gray area to Panda (and all algorithms). You want to get as far out of the gray area as possible. So, when conducting Panda audits, I keep a keen eye on factors that can negatively impact...

  3. Google to Fight Piracy by Modifying Search Algorithms

    These results show in the U.S.only, but we plan to continue investing in this area and to expand it internationally. Google has updated its search engine algorithms in an attempt to restrict piracy websites appearing high in its search rankings.

  4. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    One example Gagnon used was a November 2013 trip to Austin, Texas, where he learned that Super 8, normally a budget motel, was able to charge $500 a night per room because a Formula 1 race brought hundreds of thousands of visitors to the area.

  5. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Keep in mind that content marketing is not only intended to drive new customers, but is intended to encourage repeat customers as well, an area where email marketing is very effective. Have you stopped to think that the same great content you’re...

  6. Google Adjusts Standards for Newsworthy Material

    Over the past few days there have been many surprising headlines popping up in the "In the News" area of search results. Google News has always maintained a strict set of guidelines for which sources it will display in the "In the News" section.

  7. SEO Is No One-Trick Pony

    You can spend a lot of time in this area of practice (and I suggest that this isn’t merely a "one-and-done" affair, either). This past week, I was joined by Josh McCoy of Vizion Interactive in presenting an SEO workshop for attendees of the...

  8. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Partners can do geo-targeting that puts their message to their local area, which can target their customers. Bidding on your brand terms can provide a lot of benefits - they tend to have a higher click-through rate (CTR), and they help promote your...

  9. What’s the Deal With Links From M.Biz? Should You Disavow?

    This area of China is called Shuitou, Fujian, and is known as one of the largest producers of stone in the world, exporting granite, marble, and all kinds of stone materials. I have been asked this frequently enough that I decided that an article...