Site development (architecture, updates, etc. It's been a crazy couple of years for SEO. We've seen the rise of unnatural links manual penalties. The infamous algo updates like Panda and Penguin, and some lesser talked about ones like the page...
Other chapters focus on site architecture and server-side issues like rewrites and redirects. If you're more technical and have optimized site architecture but are struggling with building quality content and gathering great inbound links, there's...
The principle that we have here is developing an ad unit and an ad format that shares the same information architecture with the content that it's near," Burke said. Yahoo's front-page news stream now displays personalized ads alongside news...
Core optimization, like a descriptive title tag, included meta description, crawlable content and a crawlable site architecture are the first steps to creating AFC. A couple of years ago, Scott Stratten of "Unmarketing" book fame (a great read) was...
Traditional SEO – coding, architecture, indexing, links, and on-page content – moves the needle now as much as ever. SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and multi-context digital...
Fortunately, it's a lot easier to repair a website's architecture than it is a brick-and-mortar foundation. Since the introduction of Panda, the first step in any marketing campaign is to make certain that your website architecture is sound and...
Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake. Basic search engine optimization (SEO) is fundamental.
Because of Android’s open architecture, Facebook didn’t have to partner with Google on the Home project, but Zuckerberg explains that the process is entirely different with each mobile operating system.
Next Generation Site Architecture - Search Engine Watch Next Gen Blueprint For Ultimate Site Architecture: Best Practices From #SESNY – aimClear Blog Day 1 The Future Of Television: Exploring Marketing Opportunities with Social TV aimClear Blog
The need to design and deploy a next-generation site architecture that maximizes your chances of findability, no matter where and how searchers look for you, is one of the hottest topics in the evolving mobile and multi-device world.
Make sure pages higher in the information architecture are well linked internally. Also make sure lower level pages in the information architecture are well linked to from higher level pages and are well cross linked – this bit is especially...
If you're a savvy SEO you understand the core concepts of the art and science; Platform/architecture, content relevance, offsite authority building, onsite engagement and social signals. The next step along the route to revenue looks at the...
The best thing we can do is to keep sight of our core marketing objectives and begin to understand how to maintain performance with the coming changes and new campaign architecture. You need only monitor #enhancedcampaigns on Twitter to see the...
Next-Generation Site Architecture Whilst making site architecture search-engine friendly has always been a core part of SEO, the importance of site architecture now goes way beyond traditional SEO. Much like SEO, site architecture now needs to take...
Breadcrumb navigation, which helps search engines understand site architecture and crawl the site with ease. That would be ignoring the reality of the many, diverse hands – merchants, marketers, copywriters, front-end developers, agencies – who...
If they do, redirect the given page to the newer version of the page, the next page up in the information architecture, or to the homepage, depending on your situation. I love digging into what I like to call the "catacombs" of large, established...
re-evaluate keyword targeting, keyword mapping, on-page optimization (but don’t overdo it) and where these pages live in your architecture and if they should be fewer clicks away from the home page. SEO landing pages, on the other hand, don't get...
This is true to some extent as a full SEO campaign involves the strategic revision to information architecture, attention to SEO design factors, creation of quality content, a blueprint for a link-building initiative just to name a few items.
It’s extremely important to carefully plan your site’s information architecture to maximize its benefits for SEO, and structuring your URLs accordingly. Supporting multiple languages on websites is nothing new, but with browser and search engine...
How to Be Awesome With It: You can scan indexed URLs to get an idea of information architecture, potential duplicate content issues, and get an idea of overall number of pages indexed. By that, I mean the art of doing SEO stripped down, without...
