SEO News


  1. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    There has been a continual movement toward more aggregator sites who are monetizing their traffic via arbitrage and lead generation. Many paid search marketers often go about their business of optimizing their accounts without really caring about...

  2. Yahoo's Search Syndicate Gets Harsh Review By SEOBook

    Aaron discusses how this impacts arbitrage and motivates poor quality. Aaron Wall has written a thorough and unflattering overview of Yahoo search traffic following the release of search numbers that show Yahoo gets well over half its search volume...

  3. Is Google Dropping AdSense Sites Using AdWords?

    Funny how this may have been the way to stop arbitrage way back before all the other methods were used and the experimentation cost regular advertisers lots of money through all the minimum bid increases.

  4. A Look at Demographic Bidding for AdWords

    Many advertisers hate the idea of their ads appearing on pages that are strictly created for arbitrage – i.e.they contain no useful content, just Google ads. This powerful new capability has been in beta for a few months, and was rolled out a few...