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Aquantive

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  1. Bing Senior Vice President of Online Audience Business, Yusuf Mehdi, to Deliver Keynote at SES New York 2010

    He negotiated a number of strategic agreements, including the $6 billion purchase of aQuantive, NEW YORK, NY, March 3, Yusuf Mehdi, Senior Vice President of the Online Audience Business at Microsoft's Bing, is a delivering keynote address at Search...

  2. Microsoft Earnings Key Takeaways: Where's the Search?

    Microsoft's online services business increased revenue 40 percent to $843 million, including $143 million from aQuantive, which added 96 new publishers this quarter to the Atlas Publisher Solutions, the ad management platform that competes with...

  3. Who Will Cry for the Newbies?

    Microsoft bought aQuantive, Google bought DoubleClick, and we were off to the races. Well, a few options, anyway. The United States, China, and a few other countries around the world still offer some options for accessing the world's information.

  4. Google Gets Out of the SEO Business

    So that only leaves one major search engine who's also in the SEO business: Microsoft, which acquired Avenue A | Razorfish and its SEO business with the aQuantive acquisition. Google is getting itself out of a somewhat sticky situation by deciding...

  5. Schedule optimization for SES New York

    Then, last May, Microsoft acquired aQuantive for $6 billion. The biggest Search Engine Strategies conference of the year will be held the week of March 17 in New York City. Whether this will be your first SES New York, or the fifth one in a row...

  6. Paid Search Advertising Drives Microsoft Bid for Yahoo

    Microsoft's acquisition of DrivePM, for example, through the Aquantive acquisition was immaterial to MSN search and online advertising revenues. Steve Ballmer stressed that scale and efficiency in online advertising platforms would drive the...

  7. SEMDirector Rebrands as Covario In Race for Interactive Advertising Platform

    Microsoft, for example, will leverage its investment in Aquantive's Atlas technology to improve the capabilities of MSN AdCenter. Search engine marketing technology firm SEMDirector today rebranded as Covario to reflect the depth and breadth of its...