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  1. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    An additional way Groupon is measuring SEO is by looking at deep linking into mobile apps. Note: In addition, you can check out Groupon’s article on building a custom tracking and analytics platform] Up first was Jordan Kasteler (@JordanKasteler...

  2. The Difference Between App to App and Web to App Advertising

    Mobile devices – and the apps contained within them – are increasingly "always on. Mobile App: According to Flurry 86 percent of the time people spend on their mobile devices is within apps. In fact, they recently released a report describing how...

  3. Top Brands Now Testing Pinterest Promoted Pins

    Pinterest doesn't report on how many users it has, though it does say that 75 percent of usage occurs on mobile (factoring in just its native apps and not the mobile Web. But the platform did highlight the advertising placed on mobile devices.

  4. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    Specifically, 58 percent of mobile time spent on BuzzFeed comes via mobile web vs.percent on apps, in stark contrast to the 84 percent/16 percent app vs.mobile web split seen across the web overall. In the past year, BuzzFeed has tripled its U.S...

  5. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's about connecting people to the content they care about, whether online, mobile sites, or on...

  6. How Vine Has Changed the Video Landscape in Just 12 Months

    Vine is also one of the top 40 free apps on both the iTunes App Store and Google Play. And what better way to tease them than using a platform designed for real-time marketing. Search Engine Watch expects to see more granular metrics being added to...

  7. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM data with Facebook's own targeting parameters to...